#01-159

Complete

Category

Date Full Report Received

06/05/2003

Date Abstract Report Received

06/05/2003

Investigation

Institution:
Primary Investigator:

• Processors appreciated the value of pork in their products. • Processors are most interested in fat content and price when purchasing pork for further processing. • Water holding capacity of fresh pork seemed to be of little interest or concern when purchasing pork for further processing. • Processors who do not utilize beef or poultry also tend to not add non-meat protein to their products (18 of 19 responses). • Processors who do not utilize beef or poultry in their products are most interested in some kind of a label designating their products as made from 100% pork. • Processors who utilize less than 1 million pounds of pork per year are most interested in and make a claim regarding producer or farm level inputs for their processed pork products. • There appears to be little interest in a “farm-to-table” style marketing alliance among those processors who do not use beef or poultry and who process less than 1 million pounds of pork per year. • Processors who utilize between one million and 10 million pounds of pork per year appear to be least interested in establishing a “farm-to-table” style marketing alliance. • The concept of a “farm-to-table” style marketing alliance is most highly favored and utilized by those processors who utilize pork, beef and less than 20% poultry in their products.