RFD-TV To Feature a Conversation About Pork on Oct. 12

Monday, Sep 28, 2009 – What’s the latest on the H1N1 flu? What are pork producers doing to be prepared? Is the economic forecast for the nation’s pork industry getting any better? Viewers of RFD-TV will have an opportunity to get answers to those questions and more on Monday, Oct. 12, when the Pork Checkoff will sponsor an hour-long program that includes the opportunity for viewers to call in questions.

Long-time farm broadcaster Max Armstrong will be the host for “RFD-Live: A Conversation About Pork,” which will air at 7 p.m. (Central Daylight Time). Scheduled guests include: Dr. Steve Meyer, an agricultural economist; Chris Novak, chief executive officer of the National Pork Board; Dr. Paul Sundberg, vice president of science and technology at the National Pork Board; and Wathina Luthi, an Oklahoma pork producer.

“This is a tremendous opportunity for us to tell our story to both pork producers and to others throughout rural America,” Novak said.

“As we head into the typical flu season, we want consumers to understand that you cannot get the H1N1 flu from eating or handling pork. But we also want viewers to get a better understanding of what is happening within the pork industry. This is a tough time for pork producers. We want to tell consumers what producers already know: That not only is pork safe, nutritious and delicious, it also is an especially good value at your grocery store right now. This is a great time to be buying pork.

“We also look forward to being able to tell producers about all the measures the Pork Checkoff is taking to promote pork this fall. During the RFD-TV program we will unveil our newest 30-second television commercial.”

Novak said he hopes pork producers, as well as viewers who know little about the pork industry, will call in questions.

RFD-TV, now available in 40 million homes, can be viewed on the DISH Network at channel 231 and on DirecTV channel 345. Viewers with cable television should consult their local listings guide.


The National Pork Board has responsibility for Pork Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. The Pork Checkoff funds national and state programs in consumer education and marketing, retail and foodservice marketing, export market promotion, production improvement, science and technology, swine health, pork safety, and environmental management and sustainability. For the past half century, the U.S. pork industry has delivered on its commitment to sustainable production and has made significant strides in reducing the environmental impact of pig farming. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount, based on a formula. For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at (800) 456-7675 or visit www.pork.org.