The National Pork Board, representing America’s 60,000 pig farmers, is pleased to celebrate global One Health Day on Nov. 3 by reaffirming its ongoing commitment to the core value of doing what’s right for the overall health of people, pigs and the planet. (Click here for related infographic.)
The National Pork Board is searching for the next Pig Farmers of Tomorrow, with applications now open for the industry award through Nov. 21 at www.pigfarmersoftomorrow. The award, in its second year, is designed to recognize, inspire and connect with the next generation of American pig farmers.
The National Pork Board today named Craig Morris, Ph.D., as its new Vice President of International Marketing. Morris is currently the Deputy Administrator over the Livestock, Poultry and Seed Program of the Agricultural Marketing Service (AMS) at the U.S. Department of Agriculture (USDA), a position he’s held since 2004.
With a focus on upgrading its digital footprint and connecting with consumers, the Pork Checkoff has launched a unique recipe partnership with Yummly. A leading recipe app and website, Yummly offers personalized recipe recommendations and cooking resources to its more than 23 million registered users.
Nothing gets your toes tapping better than a song about food. You may have had your Cheeseburger in Paradise, with American Pie for dessert and washed it down with a Pina Colada, but the pork chop has been missing. Until now.
The National Pork Board (NPB) has engaged three industry-leading chefs to demonstrate how pork can work for both commercial kitchens and for consumers. The chefs will highlight the Taste of Now campaign that will run from October, which is National Pork Month, through December.
The National Pork Board announced today that Leslie McCuiston, a pig farmer from Columbus, Nebraska, has been named the 2017 America’s Pig Farmer of the YearSM, by achieving the highest combined score from a third-party judging panel and online voting. The award recognizes a pig farmer who excels at raising pigs using the We CareSM ethical principles and who connects with today’s consumers about how pork is produced.
Nine months after the full implementation of Food and Drug Administration (FDA) Guidance 209 and 213, America’s pig farmers continue to demonstrate their awareness and commitment to doing what’s right on the farm. Since the rules went into effect on Jan. 1, the National Pork Board has received only two calls into its farmer call center requesting clarification or information on the rule change.
With a clearer vision on how to elevate U.S. pork as the global protein of choice, three National Pork Board officers and two members of the senior leadership team have returned from an Asian trade mission. The team representing the Pork Checkoff toured Japan and China from Sept. 5–16, visiting with pork processors, distributors and retailers, as well as importers and traders. Asian team members of the U.S. Meat Export Federation (USMEF) also accompanied the Pork Checkoff crew.
The National Pork Board has announced the four finalists who are vying to be named the 2017 America’s Pig Farmer of the YearSM. The program honors a U.S. pig farmer each year who excels at raising pigs using the We CareSM ethical principles and is committed to sharing his or her farming story with the American public.