Pork Sirloin Makes the Cut as a Heart-Healthy Roast

Eating healthier just got easier with the addition of one more pork cut to the list of Heart-Check Certified products by the American Heart Association. The Pork Checkoff is working with the American Heart Association to highlight the heart-healthy benefits of the pork sirloin roast.

National Pork Board Launches The Taste of Now Campaign

The National Pork Board has launched its Taste of Now marketing campaign. The integrated marketing campaign, which also includes significant Spanish-language outreach (El Sabor de Hoy), creates consumer awareness of pork’s unmatched flavor and value making it the ideal protein on any occasion.

Search Begins for the 2017 America’s Pig Farmer of the YearSM

The National Pork Board is searching for the next America’s Pig Farmer of The Year, with applications now open for the annual industry award through March 13 at americaspigfarmer.com. The award, now in its third year, recognizes a U.S. pork producer who demonstrates excellence in raising pigs using the We CareSM ethical principles and in sharing his or her story with the public.

Pig Farmers Very Aware of and Complying with New Antibiotic Rules

U.S. pig farmers are not only well aware of new federal rules for on-farm antibiotic use, but already are complying. In a survey conducted by the National Pork Board in November, 95 percent of pig farmers surveyed said that they were ready to be fully compliant by the time the rules took effect on Jan. 1, 2017.

Applications Now Open for 2017-18 Pork Industry Scholarships

The National Pork Board announces the opening of applications for its pork industry scholarships for the 2017-18 academic year. The eight-year-old program is open to juniors and seniors in college who plan to pursue a career in swine production management or a related field, or will be seeking to attend veterinary or graduate school and major in a discipline with an emphasis on swine.

Find-A-Vet Tool Helps U.S. Pig Farmers Locate a Veterinarian

Find-A-Vet is a timely tool created by GlobalVetLINK that assists U.S. pig farmers who are searching for a veterinarian for their animals. The Pork Checkoff, collaborating with the Ames, Iowa-based company, is making this online tool more accessible to all producers by linking it directly to the Pork Checkoff’s homepage at pork.org.