Pork Checkoff Sets Direction to Lead a World-Class Food Industry

“Leading a world-class food industry – Responsible. Sustainable. Professional. Profitable.” This is the new vision for the National Pork Board that was introduced to Pork Act Delegates at the National Pork Industry Forum March 4-6 in Kansas City, Mo. The vision statement comes from a strategic five-year plan developed by the National Pork Board.

Pork Checkoff Honors Dale Miller with Distinguished Service Award

The Pork Checkoff will honor Dale Miller, editor of National Hog Farmer, as the winner of its Distinguished Service Award. He will be recognized at the National Pork Industry Forum in Kansas City, Mo., March 4-6, 2010. The Distinguished Service Award is given annually to recognize the lifelong contribution to the pork industry of an outstanding leader.

National Pork Board Looking to the Future During Pork Industry Forum

Recovery and reinvigoration will be the focus of the National Pork Board during the board’s March 3-4 meeting in Kansas City, Mo. The board is seeking to improve the effectiveness of the Pork Checkoff’s marketing and research programs in an effort to sustain the resurgence of the pork industry. The board meeting will be held in conjunction with the pork industry’s annual meeting, the National Pork Industry Forum, which will follow on March 5-6.

National Pork Board to meet with producers in Ohio

Continuing a practice begun several years ago, the National Pork Board will travel to Columbus, Ohio, on Jan. 12 to meet with Ohio pork producers as part of its January board meeting. The board met with producers in North Carolina last January and with California producers the year before that.