Consumers Are Key Focus of Proposed 2011 National Pork Board Budget

Consumer perspectives of pork and pork production are the central focus of the National Pork Board’s proposed 2011 budget that will be debated next week in Des Moines. More than 50 pork producers will gather from across the country to help guide the investment of Pork Checkoff dollars into consumer information, research, and producer education programs. The programs are designed to help pork producers provide consumers with safe, affordable, quality pork products.

4000th Operation Main Street Speech Helps Take We Care Message to Millions

Pork producers are more committed than ever to demonstrating how much they care about producing safe and nutritious food, the well-being of their animals and protecting the environment. Through some amazing efforts, they have reached another important milestone for the National Pork Board’s Operation Main Street (OMS) program. On Aug. 4, volunteer OMS speakers achieved the Pork Checkoff-funded program’s 4,000th speech.

National Pork Board to meet during National Pork Industry Conference

Planning for the National Pork Board’s 2011 budget begins in earnest next week when board members meet July 13 to review revenue projections from the Pork Checkoff and to set a spending target for the new budget year. The board is meeting during the three-day National Pork Industry Conference at Wisconsin Dells, Wis.

Pork Checkoff Welcomes New National Pork Board Members

Everett Forkner was recently elected vice president of the National Pork Board by his fellow board members. He is the owner and president of Forkner Farms Inc., which has 500 purebred sows and markets 8,000 hogs per year. He has sold hogs in 27 different countries. He also raises corn, soybeans and wheat on 2,000 acres.

Adam Wells-Morgan Wins Checkoff’s National Taste of Elegance Competition

Adam Wells-Morgan, executive chef of The Club at Old Hawthorne in Columbia, Mo., won top honors in the 21st annual National Taste of Elegance™ contest June 14 in Baltimore, Md. The competition, sponsored by the Pork Checkoff, featured 18 chefs, all winners of state and regional Taste of Elegance culinary competitions. Wells-Morgan earned Chef Par Excellence honors and $5,000 with his winning entrée of Duo of Pork: Sumac and Rosemary Scented Pork Loin and Cider Braised Pork Shoulder served with white cheddar grits, crispy carrots and leeks, and apple spice gastrique. He also was presented with the Media Choice Award, an honor given by representatives of foodservice media to the chef with the most creative application of a pork dish.

Gene Nemechek Elected President of National Pork Board

Gene Nemechek, a swine veterinarian from Springdale, Ark., has been elected president of the National Pork Board by his fellow board members. The board also elected Everett Forkner, a pork producer from Richards, Mo., vice president. Both will serve one-year terms effective July 1.

Redesigned pork.org Web Site Offers New Features

The Pork Checkoff’s online information resource for pork producers – pork.org – is getting a new look to make it easier for producers to get the information they need quickly and efficiently. The redesigned site went “live” Monday morning and will be introduced to pork producers during World Pork Expo in Des Moines this week.“The last time we made major improvements to our producer Web site was almost eight years ago,” said Bill Kessler, a Missouri pork producer who chairs the Checkoff’s Producer and State Relations Committee.

National Pork Board Implementing New Strategic Plan

Just months after adopting a new five-year strategic plan, the National Pork Board is busy implementing the plan’s vision, National Pork Board President Tim Bierman told reporters Wednesday at World Pork Expo in Des Moines.