National Pork Board Looking to the Future During Pork Industry Forum

Recovery and reinvigoration will be the focus of the National Pork Board during the board’s March 3-4 meeting in Kansas City, Mo. The board is seeking to improve the effectiveness of the Pork Checkoff’s marketing and research programs in an effort to sustain the resurgence of the pork industry. The board meeting will be held in conjunction with the pork industry’s annual meeting, the National Pork Industry Forum, which will follow on March 5-6.

National Pork Board to meet with producers in Ohio

Continuing a practice begun several years ago, the National Pork Board will travel to Columbus, Ohio, on Jan. 12 to meet with Ohio pork producers as part of its January board meeting. The board met with producers in North Carolina last January and with California producers the year before that.

The Kroger Company Supports Pork during National Pork Month

The Kroger Company, during October, partnered with U.S. pork producers to promote the value of pork during National Pork Month. To support National Pork Month, Kroger, the nation’s largest traditional supermarket retailer, is offering specials on fresh pork cuts at great prices throughout its family of stores through November 7.

Domestic Swine Genome Unlocked with Pork Checkoff Investment

After years of work by a team of international researchers, the genetic code for domestic swine has been uncovered, which should lead to a host of new insights in agriculture, medicine, conservation and evolution. The milestone achievement, announced today at the Wellcome Trust Sanger Institute, in Hinxton, England, cost about $24.3 million, including a $10-million investment from the U.S. Department Agriculture and $750,000 from the Pork Checkoff.

AMS Administrator to Meet with National Pork Board

Rayne Pegg, the new administrator of the U.S. Department of Agriculture’s Agricultural Marketing Service (AMS) will meet with members of the National Pork Board on Nov. 9, the first day of the board’s autumn meeting in Des Moines. AMS oversees the work of the National Pork Board.

National Newspaper Association Supports Calling Virus H1N1

U.S. pork producers picked up an important ally this week in their effort to properly name the H1N1 flu virus when the president of the National Newspaper Association urged community newspaper publishers and editors to use precise language in coverage of the flu pandemic.