New Research Identifies Steps for Retailers and Packers to Seize Once-in-a-Generation Opportunity
A National Pork Board report shows U.S. Latinos’ affinity for pork and growing purchasing power make it a critical audience for the industry, but as Hispanics acculturate, their pork consumption declines. The new report, Time to Tango: Latinos are Pork’s Future, reveals steps food retailers and packers must take to connect with these influential consumers who represent the biggest growth opportunity of the next several decades.
Chris Hoffman received annual recognition from Pork Checkoff
Chris Hoffman, a pig farmer from McAlisterville, Pennsylvania, is America’s Pig Farmer of the YearSM for 2019-2020 after netting the highest combined score in third-party judging and online voting. The award recognizes the pig farmers in the U.S. that exemplify industry leadership, a demonstrated focus in raising pigs following the We CareSM ethical principles and a commitment to connecting consumers with the farmers who raise the pork they consume.
The National Pork Board announced today plans to migrate Pork Checkoff remittances to its online platform. The online Checkoff remittance system is designed to significantly reduce the processing time, paper and other expenses for the Pork Board, while also providing pork producers flexibility with payment options, improve operational efficiencies and create cost savings.
The National Pork Board will host the inaugural Swine Innovation Summit in Indianapolis on September 17, 2019, as a special event, prior to participating in the Forbes AgTech Summit Indianapolis. National Pork Board leaders will attend the Forbes AgTech Summit, held on September 18 and 19, as part of its ongoing support of AgTech innovation and the THRIVE Midwest Challenge. Forbes and SVG Ventures-THRIVE are founding partners of the AgTech Summit and partner with AgriNovus Indiana, Corteva, Elanco Animal Health, Land O’Lakes and Purdue University to provide networking and showcase opportunities in the Midwest.
The National Pork Board recently announced the four finalists vying to be named America's Pig Farmer of the YearSM. The program honors a U.S. pig farmer each year who excels at raising pigs following the We CareSM ethical principles and who is committed to sharing their farming story with the American public.
The National Pork Board today named Jerry Flint as vice president of engagement and outreach effective August 1, 2019. Flint, who has a doctorate in crop science from the University of Kentucky, joins the Pork Checkoff from Corteva Agriscience in Johnston, Iowa.
The Pork Checkoff has selected 13 college students to represent the #RealPigFarming Student Social Forces team this year. Candidates were selected based on their involvement in the pork industry and their strong communication skills. The team will be active July through December.
The National Pork Board has announced that its second Pig Welfare Symposium will take place Nov. 13-14 in Minneapolis, Minnesota. The biennial forum, which debuted in 2017, is designed to help improve the well-being of pigs by disseminating recent research findings and recommendations, raising awareness of current and emerging issues and identifying potential solutions.
Almost a million pounds of pork, or nearly 3.2 million servings, were donated by U.S. pig farmers during 2018, according to data compiled by the National Pork Board and the National Pork Producers Council.
The National Pork Board is seeking applicants for the 2019 student social forces team.