The Kroger Company Supports Pork during National Pork Month

Tuesday, Nov 03, 2009 – The Kroger Company, during October, partnered with U.S. pork producers to promote the value of pork during National Pork Month. To support National Pork Month, Kroger, the nation’s largest traditional supermarket retailer, is offering specials on fresh pork cuts at great prices throughout its family of stores through November 7.

In addition to special prices The Kroger Company is offering a $1 coupon off any package of fresh pork at the point of sale and from meat department associates.  The Kroger Company’s marketing activities were integrated into a national fall marketing campaign by the National Pork Board, which promotes pork on behalf of all 70,000 U.S. pork producers. “Customers today are looking for affordable, nutritious options to create convenient meals at home and pork offers shoppers great variety and value,” said Mark Van Buskirk, vice president of meat and seafood for Kroger.

Chris Novak, chief executive officer of the National Pork Board, applauds the Kroger promotion. “We are aware that the national recession has caused consumers to squeeze more value from their food budget. Pork has always been a great value, but Kroger’s ability to extend that value through roughly 2,470 supermarkets during October is greatly appreciated by pork producers, who have been experiencing an extended period of economic distress. We have great retail partners across the country, but we are especially appreciative and fully supportive of Kroger’s activities,” Novak said. “We expect them to have a very positive impact.”

A Glance at The Kroger Company

•         The Kroger Co. operates 2,470 stores in 31 states under nearly two dozen banners.

•         Measured by total sales, Kroger is one of the nation’s largest supermarket operators.

Kroger stores by Region

East:  Kroger, City Market, Dillons, Gerbes, Hilander, Jay C, King Soopers, Owen’s, Pay Less, Scott’s

West: Food 4 Less, Fred Meyer, Fry’s, Ralphs, OFC, Smith’s, Foods Co.

At year-end 2008, Kroger operated in 42 major markets and held the number 1 or 2 position in 39 of those markets. The top five major markets are Los Angeles, Atlanta, Houston, Seattle, and Phoenix.

The National Pork Board has responsibility for Pork Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. The Pork Checkoff funds national and state programs in consumer education and marketing, retail and foodservice marketing, export market promotion, production improvement, science and technology, swine health, pork safety, and environmental management and sustainability. For the past half century, the U.S. pork industry has delivered on its commitment to sustainable production and has made significant strides in reducing the environmental impact of pig farming. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount, based on a formula. For information on Checkoff-funded programs, pork producers can call the Pork Checkoff Service Center at (800) 456-7675 or visit