On-Farm Data Shows Continuous Improvement
As America's pig farmers continue to fight back from the negative impact of COVID-19 and the ups and downs of markets and bad weather, a new study released by the National Pork Board, Production Analysis Summary for U.S. Pork Industry: 2017-2019, shows that America's pig farmers continue to make strides in overall sustainability by being more efficient every day.
New consumer marketing campaign celebrates the flavor of pork products through culinary adventures that showcase delicious pork dishes from next door and across the globe.
To celebrate pork’s position as a global, culturally relevant protein and offer weary home cooks in the U.S. a variety of authentic meal options, the National Pork Board has launched Pork as a Passport (www.pork.org/realpork). This new consumer marketing campaign elevates the at-home cooking experience by highlighting the common love for pork across a number of global cuisines.
New master-brand strategy celebrates all that is real about pork and the people who bring it to the table
In an environment where shoppers continually question what brands and products they can trust. Where increasingly diverse consumers seek to connect with the familiar flavors of their heritage. And home cooks are weary – both from meal preparation and an inability to travel to other cities, states and countries to experience authentic flavors. The National Pork Board is helping America wake up and get real.
The National Pork Board is pleased to announce Kara Behlke, of St. Louis, Missouri, has joined the team as director of nutrition and dietetics.
Engaging Educational Materials Help K-12 Students Develop FCS and environmental science skills
Parents nationwide now have access to new ways to keep children learning and engaged during the coronavirus crisis, thanks to free materials developed in conjunction with the Pork Checkoff.
Donation provided on behalf of National Pork Industry Forum attendees by Prairie Fresh® Pork
To kick off its national forum meeting, the pork industry announced today that nearly 40,000 servings of pork will be donated to Harvesters – The Community Food Network. The donation, made by Prairie Fresh® Pork on behalf of attendees at the industry’s annual meeting, will help fight food insecurity in the Kansas City area.
Checkoff is focusing on aggressive growth strategies in 2020
U.S. pork exports finished 2019 on a high note, setting new records for both value and volume, according to statistics released by the U.S. Department of Agriculture (USDA) and compiled by the U.S. Meat Export Federation (USMEF).
Submit applications to the National Pork Board by Feb. 25
The National Pork Board has opened the application period for a new series of swine research fellowships to provide a pipeline of highly skilled employees for the pork industry. The Pork Checkoff has committed a total of $500,000 for the fellowships, which will fund professional student education and training in critical areas of impact, including animal science, feed science and management, engineering and human resources, among many others.
Checkoff event provides platform for experts to discuss future of the U.S. pork industry
The annual conference will feature a diverse set of experts from across the U.S. to address current business trends and challenges facing the pork industry. Through presentations, breakout sessions and networking, attendees will gain important insight into the pork industry while learning critical management practices to improve the performance and efficiency of pig farming.
Commitment to We CareSM shown while fighting food insecurity
The National Pork Board announced today more than 2 million servings of pork have been donated in the last two months by pig farmers working together to help fight food insecurity in their local communities. The donations – made through the national Hams Across America effort – showcase the pork industry’s commitment to the We CareSM ethical principles, including a focus on community.