National Pork Board Makes Changes to Senior Leadership Team

Action elevates experienced leaders within a revised team structure to ensure delivery on new Pork Checkoff strategy

The National Pork Board has announced senior leadership changes to better implement a new Pork Checkoff vision, structure and operating plan supported by its board of directors – the first major restructuring in nearly 20 years.

Pork Industry Releases New Sustainability Report

Report and porkcares.org share successes and set stage for future improvement

“As pig farmers, we are committed to producing safe food, protecting the environment and caring for our pigs by following the six We Care ethical principles,” said David Newman, president of the National Pork Board and a pig farmer representing Arkansas. “These new resources were developed to share relevant information and metrics and to lay a foundation for continuous improvement in the area of sustainability.”

Giving Tuesday Launches Fourth Annual Hams Across America Initiative

Colorado and Missouri pig farmers partner with Smithfield Foods, Inc., Prairie Fresh Pork and JBS USA Pork to fight food insecurity

When it comes to giving back to their communities, pig farmers across the U.S. like to adopt the “go big or go home” attitude, and this Giving Tuesday is no different. Today, U.S. pig farmers, the National Pork Board, the National Pork Producers Council (NPPC), Smithfield Foods, Inc., Prairie Fresh Pork, JBS USA Pork and state pork associations kicked off the fourth annual Hams Across America campaign.

Humphreys, Matsen to join National Pork Board Leadership Team

The National Pork Board has named two new executives to its leadership team. Bryan Humphreys has been named the vice president of producer, state and industry relations, and Jacque Matsen has been named vice president of strategic communications. Both will assume their new roles Dec. 16.

U.S. Pig Farmers Embrace Responsible Antibiotic Use Every Day

America’s pork producers achieve antibiotic stewardship using the We Care ethical principles

America’s 60,000 pig farmers are dedicated to raising healthy animals to ensure a safe food supply. Today, that commitment means placing a high priority on using antibiotics responsibly for the health of people, pigs and the planet. As this year’s U.S. Antibiotic Awareness Week and World Antibiotic Awareness Week, Nov. 18-24, gets underway, America’s pig farmers want to highlight their ongoing efforts to achieve excellent antibiotic stewardship and their determination to always seek improvement.

National Pork Board Study Defines China’s Growing Need For Protein

New research details ways that U.S. pork can fill China’s immediate protein gap

A new report from the National Pork Board digs into the growing short- and long-term protein needs facing China and how U.S. pork can position itself to meet that demand. The new report, Pork 2040: China Market Assessment, also reveals the impact that African swine fever (ASF) is having on both China’s short- and long-term protein needs and how the Chinese pork industry and supply chain will change as a result. 

Pork Checkoff Video Series Provides High-Tech View of Today’s Pig Farming

A new cutting-edge video series from the National Pork Board  creates opportunities for farmers and others involved in pork production to share with consumers a firsthand view inside today’s modern farms. The virtual reality (VR) videos enable viewers to virtually tour gestation, farrowing, nursery and finishing barns. The video series show how pig farmers and their teams use the latest technology and tools to provide a safe, secure and healthy environment for pigs following the We CareSM ethical principles. 

Operation Main Street Shares Facts about Pig Farming with 10,000 Groups

Checkoff-funded program reaches historic milestone

After debuting nearly 15 years ago, the Pork Checkoff’s Operation Main Street (OMS) program has reached a major milestone – sharing facts about pigs and pork to 10,000 audiences. Wesley Lyons, a veterinarian from Sycamore, Illinois, made the historic presentation to nurses at the fall forum of the Northern Illinois Chapter of the American Association of Critical Care Nurses Fall Forum in Rockford, Illinois.

Apply by Nov. 1 to Serve on the National Pork Checkoff Board of Directors

Applications are available at Pork.org

The Pork Checkoff’s board of directors is accepting applications through Nov. 1 to fill five three-year terms. State pork producer associations, farm organizations or individuals who pay the Pork Checkoff, including pig farmers and pork importers, may submit an application.

Study Shows Pig Farmers Improving Their Environmental Footprint Through Efficiencies

A new environmental study has found that pig farms are generating less manure nutrient content associated with odor. Data gathered from more than 106,000 samples at 182 North Carolina farms shows significant reductions in ammonia levels and manure nutrient content. The improvements are attributed to gains in feed efficiency, which means it takes less feed to raise a pig.