Launched in 2004, the Operation Main Street (OMS) program has trained over 1,300 volunteers across the country to tell the pork industry’s story of innovation, quality and stewardship. This national outreach effort spans 48 states and reaches not only local level groups but also highly influential professionals.

Speaking engagements are generally hosted for:

  • civic groups
  • culinary students
  • ag students
  • veterinary colleges
  • dietitians
  • county/township officials
  • veterinary associations
  • chef associations
  • grocers and wholesalers
  • nurses and other medical professionals

Get involved

Join the OMS team by contacting the Pork Checkoff Service Center at (800) 456-7675 or Ernie Barnes at As an OMS speaker you’ll receive:

  • training so you can speak out on behalf of the pork industry to media and the public
  • prepared speeches and PowerPoint presentations that you can customize for your own community or operation
  • constant support from schedulers who will set up speaking engagements for you that work around your busy schedule
  • updates on industry issues via a newsletter and access to a website with additional speaker tools and industry information
  • refresher training to help you brush up on skills and learn from other speakers

Building positive perceptions

Pork producers aren’t the only beneficiaries of Operation Main Street. Research shows that having producers promoting a positive image is paying off for the pork industry. According to a survey of 55,761 audience members, 69 percent of the audience left the presentation with a positive impression of the pork industry.