People live, shop and eat differently today, with pork producers having to keep pace or be left behind in the “What’s for dinner?” debate in kitchens, supermarkets and restaurants across America. But thanks to three comprehensive consumer research reports released this year, the Pork Checkoff and its channel partners are entering 2020 with a clearer vision on how to better meet consumer needs and grow their businesses.

The Pork Checkoff’s Insight to Action research digs into the whats and whys of dining choices and identifies opportunities for the pork industry to adapt, innovate and capitalize on trends and needs. Top-line highlights of the extensive reports include:

  • Time to Tango: Latinos are Pork’s Future — The report outlines how to grow the key Hispanic market, which is nearly 60 million strong. Hispanics’ keen affinity for pork and collectively massive buying power offers endless opportunities for pork.
  • All About Dining Out: What’s on Trend — Out-of-home dining decisions were the focus of this report, with tactics to help foodservice operators incorporate more pork on menus.
  • Dinner at Home in America — Identifying nine in-home dining occasions, such as solo dining or celebrating with extended family, this report focused on marketing opportunities for retailers and packers.

Meanwhile, Pork 2040, a joint research effort of the National Pork Board, the U.S. Meat and Export Federation and USDA, is focusing on keys to success abroad.

As we move into 2020 the Checkoff’s channel partners will continue to put insights from these reports into action. The 2020 vision they provide will help promote pork as a tasty, healthy, sustainable protein.

Jan Jorgensen

Jan Jorgensen