Pork Checkoff harnesses “wisdom of the crowd”

A few years ago, a new TV show called Wisdom of the Crowd featured a Silicon Valley techie who created a digital platform for people worldwide to share and evaluate evidence for criminal investigations. While the series didn’t last, the “wisdom of the crowd” philosophy endures.

It’s based on the idea that a large group of people are collectively more effective when it comes to innovating, solving problems and achieving success. It’s a concept that is ingrained in rural America and in the pork industry.

The Pork Checkoff itself reflects a rich legacy of people and groups working together to promote a safe, nutritious food supply. Collaboration is key to success in many critical areas.

That’s why the National Pork Board is pleased to work with the National Pork Producers Council, USDA, the American Association of Swine Veterinarians, the Swine Health Information Center, state pork associations, food supply-chain partners, universities, tech companies and many others.

“Smart collaboration revolves around a mindset focused on continuous improvement,” said National Pork Board CEO Bill Even. “How can we work together to solve problems, remain effective and stay relevant? Partnerships are vital.”

National Pork Board President Steve Rommereim heartily agrees.

“Banding together is not a new concept for the Pork Checkoff, but we’re certainly getting better at it,” said the Alcester, South Dakota, pork producer. “These connections stretch our Checkoff investment to achieve better results for us all.”

Smart collaboration revolves around a mindset focused on continuous improvement.

Wisdom of the Crowd

Collaborations are key to success in many areas. Recent examples include:

  • Working with multiple stakeholders to combat African swine fever, called one of the biggest threats to the U.S. swine herd and the global protein supply in modern history.
  • Sharing ground-breaking consumer research with industry partners to drive pork sales and capture more value for pork producers.
  • Bringing innovation to agriculture to solve real-world challenges on the farm.
  • Working jointly to continue to further reduce pig farming’s carbon footprint.