Pork Checkoff to Test Crisis Alert Text System

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The Pork Checkoff is planning a test of its crisis alert text system this week. To deal with a pork industry emergency, this system is in place to provide information to the swine industry. Pork Checkoff Assistant Communications Vice President Cindy Cunningham outlines the alert system in this edition of PorkPod.


Don Wick





Don Wick: 00:00 From the Pork Checkoff in Des Moines, Iowa, it’s Pork Pod. Pork Pod, a look at the hot topics in today’s pork industry. The Pork Checkoff is working for you through various forms of research, promotion, and consumer information projects. I’m Don Wick speaking on behalf of the Pork Checkoff, and today our guest is Cindy Cunningham, assistant vice president of communications for the National Pork Board. Certainly, emergency preparedness is critically important. Something that the Pork Checkoff takes very, very seriously and information is an important part of that whole process. Cindy, bring us up to speed.

Cindy C: 00:36 The Pork Checkoff actually has a text alert service, which is designed for a major pork industry crisis. There are so many things happening in our industry, but one that we’re all very concerned about right now is African swine fever. We do have this text alert service that would notify you if you’re signed up for it, in the event of a major industry crisis. You would be able to get information right away and know where to turn for accurate information dealing with that situation.

Don Wick: 01:04 So how do folks sign up for it? Have you had a lot of folks signed up at this point?

Cindy C: 01:10 To sign up for the pork industry text alert service, all you need to do is text PorkCrisis and that’s all one word, PorkCrisis, to 97296. Again, the number that you would text PorkCrisis to is 97296 and it’ll ask you to opt in and walk you through several steps. It’s really the same type service that you have for the schools in the area or for others who may have an alert service through a text system.

Don Wick: 01:40 So this would be an emergency, a crisis-type situation. You’re going to be testing the system, I understand.

Cindy C: 01:47 We plan to test the Pork Checkoff text alert system this week. We want to make sure that pork producers who are signed up for the service know how the service works when it goes off and what to look for and what will happen on their phone. We also want to make sure that being prepared for any type of a crisis situation that our alerts system works. We’ve had this system in place for about three years now and we have a number of producers who are already signed up for this alert service. We just want to make sure that all pork producers know that the services out there free of charge, but with charges that may apply through their phone company. But it’s a great way to get the latest information should there be a crisis in the pork industry. And we have committed that we will not use this system for any kind of promotion or anything other than a major crisis in the pork industry.

Don Wick: 02:40 You have more details online, Cindy?

Cindy C: 02:42 This is just another tool that producers have in place to help the industry respond should we face a major crisis in our pork industry. Our producers know that being prepared is the best way to deal with that crisis situation and this is just one more tool to help them in that preparation. If you need more information about the pork industry text alert system, just look at pork.org and the information is all there. Again, just text PorkCrisis to the number 97296.

Don Wick: 03:12 Cindy Cunningham of the National Pork Board. Thank you for listening to this edition of Pork Pod. For more information on this topic or the Pork Checkoff itself, please visit pork.org.