Pork 2040: The Producer Perspective

Posted on

A new report from the Pork Checkoff evaluates the short-and-long-term protein needs facing China and how U.S. pork can position itself to meet that demand. Pork 2040 also considers the impact of African Swine Fever on the Chinese pork industry and the supply chain. North Carolina pig farmer Jan Archer offers a producer’s perspective on this new study in this edition of Pork Pod.


Don Wick


Jan Archer, Pig Farmer, NC Pig Farm




Don Wick: 00:00 From the Pork Checkoff in Des Moines, Iowa. It’s Pork Pod. Pork Pod, a look at the hot topics in today’s pork industry. The Pork Checkoff is working for you through various forms of research, promotion and consumer information projects. I’m Don Wick speaking on behalf of the Pork Checkoff. And today our guest is Jan Archer, a pig farmer from Goldsboro, North Carolina. New research has been released from the Pork Checkoff called Pork 2040. Jan, can you shed some light on this study?

Jan Archer: 00:30 Sure. I’d love to. Pork 2040 is a foresight marketing study that the National Pork Board is collaborating with the US Meat Export Federation. It used Pork Checkoff dollars were invested and they were invested with USDA’s Foreign Ag Service Emerging Markets program fund. Which is a short way of saying that we were able to leverage Checkoff dollars to do this study. And it really looks at what the state of our pork markets are going to be by the year 2040. Where are we going to be selling our pork? Where do we need to be investing our dollars globally to make sure that we’re returning as much value back to our producers.

Don Wick: 01:19 So this is the first in a multi-part study?

Jan Archer: 01:24 It is. And the first part of that study was China. Which probably make sense to most of your listeners. China’s a huge market and it’s a challenging market. The per capita pork consumption in China is about 88 pounds a year and that compares to, you know, 37.5 pounds globally for everybody else. So pork is, China is a huge consumer of pork and we certainly want them to be consuming American pork, especially with at a time that they’re fighting African Swine Fever and we know what that hole is going to be in China. I’m confident that over some period of time that that will be resolved. So we’re really looking forward past the African Swine Fever issues to where is China going to be sitting up by 2040. And what kind of market are we going to be able to expect from China.

Don Wick: 02:21 Really takes some vision when you look at how focused we are on African Swine Fever today. And trying to put that forward look you talked about for 2040. That’s a big lift.

Jan Archer: 02:34 Absolutely. And it’s so important and that’s someplace that our Checkoff dollars can be really, really effective. And when you look at what’s happening in our growth industry, you know, we’re either growing or we’re stagnating as an industry and we want to be in the growth industry. Our pork exports have absorbed 63% of the growth in US production since 2000. So as we’re growing, we’re going to be relying on those export markets to be consuming all of the pork that we’re producing.

Don Wick: 03:11 I’m guessing your partners in the packing side of this industry, exporters, they want to have that forward vision too. What should they know as they look forward?

Jan Archer: 03:22 You know, they’re going to be partnering with us. All of this information is going to be shared with not only our packer partners but our integrator partners so that everybody has the same kind of information. That’s, that’s one of the great values of Checkoff research. It’s not proprietary research. It’s open to everyone. And so that’s exactly what we’re gonna be doing. As we glean this information over the next few years, all of that information is going to be available to our packing partners, to our integrator, and some are individual producers. We want to be the supplier of choice for pork around the world. But really our goal is to make sure that we’re using those exports to build value for our producers. We have to be profitable to stay in business. When we look at Pork 2040 I don’t know that I’ll be farming in 2040. I’m 63 years old, probably not. But I’d like to think that my farm is still going and that we’re still producing the pork that we’re producing now well into the future.

Don Wick: 04:25 Thank you for listening to this edition of Pork Pod. For more information on this topic or the Pork Checkoff itself, visit pork.org.