How Pork Checkoff International Marketing is Advancing Export Markets

For the first time, the National Pork Board (NPB) has included international marketing as one of its four focused organizational goals for the year. This critical inclusion is a recognition of the important role strategic international marketing will play in U.S. producer profitability during 2018 and the ability of our industry to sustainably grow in […]

Pig Survivability

A request for research proposals has been issued, with a focus on pig survivability. Pork Checkoff director of animal science Chris Hostetler offers thoughts on this important issue for pig farmers and the research grants

Emma Lasco: Pig Farmer of Tomorrow

Emma Lascoe of Roscoe, Iowa is one of three U.S. Pig Farmers of Tomorrow. Lascoe has a unique background and tells her story in this edition of Pork Pod

Hogs & Pigs Report, March 2018

The USDA released its quarterly hogs and pigs report on March 29. The Pork Checkoff hosted a teleconference for the media featuring market analysts to review the report. The analysts include Steve Meyer of Kerns and Associates, Dan Bluntzer of New Frontier Capital Markets, Kevin Bost of Procurement Strategies and John Nalivka of Sterling Marketing.

Multicultural Research – A Strategic Point of View

In 2018, the National Pork Board decided it was time to learn more about Hispanic perceptions and attitudes towards pork, and the relationship the product plays within this growing demographic. As a result, a significant part of the National Pork Board’s current research will help us understand this multicultural segment. Hispanics represent the future for […]