Subway®, Retail Promotions Help Move Pork

By Jason Menke A lot of behind-the-scenes work goes into pork promotion. In many cases, the Pork Checkoff’s channel marketing team spends months working with restaurants and grocery chains before diners and shoppers see a new menu item or offering at the meat counter. Recently, the Checkoff helped develop two promotions now in full swing. […]

Getting Your Money’s Worth

How the Pork Checkoff pays off By Darcy Maulsby Money reveals truths. That’s true in farming, and it’s also true at the Pork Checkoff. During challenging financial times, it’s more valuable than ever to reassess how Pork Checkoff dollars are working on your behalf through pork promotion, research and education. “I think of the Pork […]

African Swine Fever on the Move

By Mike King Despite its geographical name, African swine fever (ASF), like all pig diseases, doesn’t respect boundaries. This was apparent Aug. 3 when Chinese government officials announced the nation’s first case of ASF in a northeastern province, creating a global sensation in the pig world that could have far-reaching implications. Not the least of […]

What Have You Done for Me Lately?

By Bill Even When I started farming in 1983, agriculture was facing a tough financial situation. We sharpened the pencil, tightened our belts and sought out new efficiencies as we looked for ways to stay competitive. Most of all, I knew we could not afford to be distracted. Those experiences come back to me as […]

Aristotle Got It Right …

You’ve likely heard the phrase, The whole is greater than the sum of its parts. First coined by ancient philosopher Aristotle, it aptly defines today’s concept of synergy, or T.E.A.M. – together everyone achieves more. From sports teams to business projects to neighborhood fund-raisers, pooling resources, ideas and effort allows us all to accomplish more. […]

From Port to Port: International Marketing Committee Departs for Asia

by Craig Morris, Ph.D., Vice President of International Marketing Last week, the Pork Checkoff Board of Directors met in Seattle, Washington. As part of the meeting, we visited the Port of Seattle, which, incidentally, is the third largest gateway port for U.S. pork and pork products. We watched massive ships get loaded with brightly colored […]

Heartland Tour Allows #TeamPork to Shine

by Craig Morris, Ph.D., Vice President of International Marketing I recently joined Gregg Hora, David Newman, Conley Nelson and other agriculture commodity leaders on the 2018 Japan Heartland Tour, orchestrated by the U.S. Meat Export Federation (USMEF). The goal of this trip was to build relationships with key buyers and influencers in the region and […]

Learn from Each Other to Maximize Safety

by Joe Wolfe, Live Pork Transportation Manager for JBS Pork Truck rollovers and accidents, while rare, can have a significant impact. Transportation is the most visible step in raising pigs because we are traveling the same lanes and are in the presence of our consumers. If not handled appropriately and professionally, accidents can negatively impact […]

Avoid Distractions

From phone calls to eating, distractions increase the likelihood of an accident for drivers, including those behind the wheel as they transport the nation’s pigs. The Transportation Quality Assurance® (TQA®) program encourages truckers to avoid distractions, such as reading, texting or reaching for items on the floor or across the seat. “Following a one-touch policy […]