Driving Chop Purchase Frequency

Over the past few months, we’ve shared insights on Hispanic consumers from our Time to Tango: Latinos are Pork’s Future report.  For Latinos, pork is central to many authentic dishes that are prepared in an endless variety of ways. Both Hispanics and non-Hispanics find common ground with one pork cut: chops. Our research shows that 27% of Hispanics and 26% of non-Hispanics perceive pork chops to be […]

A Six-Decade Commitment to Sustainability

During the past six decades, the pork industry reduced its environmental impact by using 75.9% less land, 25.1% less water, 7% less energy, and 7.7% lower carbon emissions. These are incredible statistics that every retailer, foodservice professional, and consumer should know. But chances are, this is the first time you’ve heard this — and that’s on us. […]

Helping Health-Conscious Hispanic Consumers Choose Pork

It’s time again for New Year’s resolutions when everyone’s habits and lifestyles change miraculously overnight. (At least for a couple of weeks.) Among the most popular resolutions is a commitment to eating healthier. According to a recent Mintel Better for You Eating Trends report, healthy eating is about balance, no restrictions, for the vast majority (80%) of consumers.  With its nutritional profile and its role in popular, flavorful dishes, […]

2019: The Year of Insights 2020: The Year of Action

2019 was an incredibly exciting year for us at the National Pork Board. In January, we launched one of the most in-depth projects we’ve ever done – our Insight to Action initiative. The program was a first-ever research approach for our industry, combining 10,000 consumer interviews with demographic and spending data to provide a comprehensive view of […]