Canada: A Top Market for U.S. Pork

Monthly Market Highlight Canada has historically been one of the top destinations for U.S. pork. In 2017, U.S. pork export value reached $792.4 million (down 1 percent) and was the fourth largest volume market at over 459 million pounds (up 1 percent) compared to 2016. As of 2017, the U.S. held nearly 85 percent market […]

2018 By the Numbers: Pork Checkoff Annual Report

A Letter from Your President My fellow pork producers: Welcome to the 2018 Annual Report. I hope the brief words on the following pages serve as a proud reminder of how the Pork Checkoff delivers value to us as pig farmers every day. Looking back, 2018 was a busy year. I always enjoy taking a […]

December 2018 Checkoff Report

Click the links below to download the December 2018 Checkoff Report Monthly Statistics Report 12/31/2018 Checkoff Distribution Report 12/31/2018      

Annual Checkoff Reports – 2018

Click the links below to download the 2018 Annual Checkoff Reports Annual Statistics Report – 2018 Annual Checkoff Distribution Report – 2018

More Packing Capacity and Fewer Hogs Bolster Prices and Pressure Margins

Pork Profit Maximizer – Retail Edition February 4, 2019 It is important to understand the myriad ways in which hogs are priced and delivered these days. Gone are the days when all you had to do was look at the IA/MN lean base price and have a pretty good idea where hogs were trading at. […]

Ample Pork Supplies Pressure Spot Prices

Pork Profit Maximizer – Food Service Edition February 4, 2019 Ample pork supplies pressure spot prices but futures maintain ASF risk premiums for summer and fall. Nearby lean hog futures have come under pressure in recent weeks and the premiums following African Swine Fever (ASF) outbreaks in China have been mostly erased at this point. […]

McDonald’s Uses Bacon to Drive Traffic

National Pork Board Vice President of Domestic Marketing Jarrod Sutton outlines a new promotion in which McDonald’s is giving away bacon. McDonald’s Bacon Hour kicks off the launch of the Big Mac Bacon and the Quarter Pounder Cheese with Bacon and Cheesy Bacon Fries. Find out more about how McDonald’s is promoting America’s Favorite Food.

Partnering with Social Media Influencers

The National Pork Board is partnering with YouTube creator Binging with Babish to connect with consumers. Binging with Babish is a social media influencer with 3.6 million subscribers on YouTube. Pork Checkoff social media manager Jenna Bieri offers details on this relationship. That includes a Pork Checkoff-sponsored video being featured at the YouTube Cocktail Party […]