Colombia: Continued Growth for U.S. Pork Exports

by Clay Eastwood, Manager of International Marketing Monthly Market Highlight Colombia continues to be at the forefront of rapidly expanding U.S. pork export markets. In 2017, U.S. pork and pork variety meat exports to South America were up 57 percent by volume and 58 percent by value. Specifically, U.S. pork and pork variety meats to […]

Hispanics’ Strong Affinity for Pork in Phoenix

by Jose deJesus, Director of Multicultural Marketing The National Pork Board recently closed out the final rounds of qualitative work in the U.S. by conducting a set of focus groups with Hispanic pork consumers in Phoenix. Late in 2017 and throughout 2018, we conducted qualitative research in key Hispanic markets – Chicago, Dallas, New York, […]

Disruptions by Hurricane Florence Reduce Pork Production in September

Pork Profit Maximizer – Food Service Edition Disruptions caused by Hurricane Florence in North Carolina and one less slaughter day reduced the amount of pork produced in September. The total supply of pork in cold storage at the end of September was estimated to be 588.9 million pounds. Inventories increased 1.3% from August levels compared […]

USDA lifts most of the ban on Polish pork and belly prices ease lower

Pork Profit Maximizer – Retail Edition USDA announced on October 18 that it was suspending all pork imports from Poland. This followed a finding that a processing facility in Poland had shipped product without following the very stringent protocols put in place to protect against African Swine Fever. The finding also triggered a quick review […]

Making Pork Famous

by Jenna Bieri, Social Strategy Manager YouTube Creators engage, educate and entertain in the name of pork Expanding on a larger partnership with Google, the National Pork Board has partnered with YouTube’s FameBit to engage in influencer marketing. FameBit is a YouTube marketing platform where brands such as NPB can easily collaborate with YouTube social […]

Importance of U.S. Export Markets Seen on International Mission

by Derrick Sleezer, International Marketing Committee Vice Chair I recently returned home from the National Pork Board’s International Marketing Committee Asia Mission that included stops in Singapore, Vietnam, Hong Kong, and Macau. As my first trip to Asia, I really had no idea what to expect. Before the trade mission, I fully understood that the […]