China: Next Great Market Forever?

By Steve Meyer Will China be our next great market forever? Or forever our next great market? The verbal gymnastics offer a key distinction. The first question implies a long-lasting beneficial commercial relationship, and the second implies years of frustration. So far the latter is winning. Or is it? U.S. pork exports to China historically […]

Selfless Donations Save Lives

 Living the We CareSM Commitment: Giving Back By Claire Masker By nature, pig farmers are generous individuals and not just because one of the We CareSM ethical principles centers on caring for and giving back to their communities. Pig farmers always have given their time, donated pork and much more.  Take Mary Heiller and Edan Bomgaars, […]

Meet the Final Four: Pig farmers share commitment to We Care and speaking up for pork

By Darcy Maulsby and Jan Jorgensen The National Pork Board recently announced the four America’s Pig Farmer of the Year℠ finalists. They all excel in adhering to the We Care℠ ethical principles and in their passion for telling their farm story to connect with consumers to build trust. The Pork Board congratulates finalists Doug Dawson, […]

Busting 6 Common Myths About Pork

Busting 6 Common Myths About Pork As we discussed in our All About Dining Out report, pork can be a healthful, flavorful and sustainable option with strong value for menus across all dining segments. Still, plenty of operators are hesitant to incorporate more pork on their menus due to misconceptions they may have. In an […]

A Focus on Continuous Improvement

With the celebration of Climate Week, Brett Kaysen from the Pork Checkoff highlights the role of pig farmers with the issues of sustainability and the environment. Kaysen, who is the Pork Checkoff’s assistant vice president of sustainability, says Climate Week is an opportunity to tell the story of pig farming.

African Swine Fever Identified in South Korea

African Swine Fever continues to spread in Southeast Asia. In this edition of Pork Pod, Pork Checkoff director of swine health programs Dr. Patrick Webb highlights the latest developments and the implications for the U.S. swineherd.

Checkoff Remains Vigilant for ASF

Industry collaborates to deal with new norm as China passes one-year mark By Mike King Aug. 6 marked the one-year anniversary of China acknowledging the presence of African swine fever (ASF) in its herds. It’s been anything but business as usual since then, as the U.S. pork industry and other partners have come together to […]

Reconnecting with Publix Supermarkets

Keeping pork promotions top of mind isn’t just for consumers; it’s also for retailers. That’s why the Pork Checkoff has been rebuilding its relationship with Publix supermarkets in the southeastern United States. The Pork Checkoff has been working on promotions featuring pork tenderloin and other pork cuts. “Pork can be a perfect complement for Publix […]