Doubling Down on Aggressive Growth of U.S. Pork Exports

Last year, U.S. pork exports set new records in both value and volume of pork marketed to countries around the globe. The Pork Checkoff is doubling down and working with its strategic partners with an eye toward aggressive growth again in 2020.  “China drove last year’s record-breaking pace,” said Norman Bessac, vice president of international marketing […]

Economic Analysis: Deli Meats

The food industry is facing unprecedented challenges today, with needs and situations changing hourly. At the National Pork Board, we recognize that many of the challenges impacting retail, foodservice and processors are beyond our collective control. But during this time of disruption, we remain committed to being a reliable partner you can count on to provide accurate information and solutions.   With […]

2019 Pork Checkoff Annual Report

In the Game… A Letter from Your President: Pork producers historically haven’t been the wait-and-see types that sit on the sidelines. Not at all. Instead, for over five decades, U.S. pig farmers like you and me have been working together to make big things happen, or as in the case of 2019, to make big […]

Maintaining Your Freedom to Farm

Traveling to state pork association meetings this winter, from Iowa to Indiana to South Dakota and beyond, I have heard a lot of talk about international marketing, African swine fever and profitability. Each time I visit with producers, however, one message always comes through loud and clear: Producers are concerned about their freedom to farm. Some […]

Agility: Key to Today’s Success

Looking for a new pork chop recipe to try? No problem, just ask your smartphone for ideas. Too busy to grocery shop? Choose what you need online and pick it up on your way home. Or how about subscribing to a meal-kit service that drops everything you need for an impressive pork dinner right at […]

There’s Nothing Cold About These Cuts

Three Ways to Engage Shoppers During Deli Meat Month  March is National Deli Meat Month and National Nutrition Month, which makes it a great time to raise awareness about how healthful, flavorful and convenient deli meats can be. They’re a great source of protein, full of vitamins and minerals, and an easy, on-the-go option. For example, a 2-ounce serving of sliced ham has just 60 calories and about two grams of fat, while boasting 10 grams of protein.   […]