Making the In-Store Experience More Relevant to Hispanic Shoppers

Improving the In-Store Experience for Hispanic Shoppers Hispanic shoppers are incredibly savvy. They expect both value and quality, and they are willing to look long and hard to have their expectations met. In fact, Mintel found that as many as 72% of Hispanics shop at multiple stores in order to find the best value. Mainstream […]

America’s Pig Farmer of the Year

McAlisterville, Pennsylvania farmer Chris Hoffman is America’s Pig Farmer of the Year. This first-generation pig farmer will represent the pork industry over the next year, meeting with the media, consumers and retailers. In this edition of Pork Pod, Hoffman outlines the America’s Pig Farmer of the Year and his background in the industry.

3 Keys to Engaging Latino Consumers

Engaging Latino Consumers: It’s About Accessibility, Authenticity & Health In our new report, Time to Tango: Latinos are Pork’s Future, we explore Hispanic shoppers and their various behaviors, needs and preferences. Three key themes emerged from our research that can help retailers and packers more thoughtfully engage with this demographic: accessibility, authenticity and health. To […]

Innovation Kitchen – Innovative Research

The National Pork Board has unveiled its new Innovation Kitchen. At the same time, innovative new research about a once-in-a-generation market opportunity has been unveiled. In our podcast, National Pork Board CEO Bill Even highlights the new innovation kitchen facilities at the Pork Checkoff headquarters. Even also outlines the new Insights Research into the Hispanic […]

Appealing to Younger Hispanics at Retail

Appealing to Younger Hispanics at Retail One of the more eye-catching findings from our Time to Tango: Latinos are Pork’s Future report is the influence of young Latinos. They’re embracing technology faster than other consumer groups. According to Nielsen: Meanwhile, Hispanic consumers are younger than any other demographic, with Latinos accounting for one in five of all U.S. […]

Meeting the Needs of Hispanic Consumers

A new Pork Checkoff report identifies ways for food retailers and packers to better connect with the highly influential Hispanic market. National Pork Board director of multicultural marketing Jose de Jesus outlines the key motivators for U.S. Hispanic consumers. This Time to Tango: Latinos are Pork’s Future report is part of the Pork Checkoff’s Insight […]

Latinos Are Pork’s Future

Time To Tango: Latinos Are Pork’s Future If I walked into a retail or meat-packing industry conference and told them they’re walking away from a $95 billion opportunity, they would probably think: I’m clearly mistaken. There are no untapped markets that big; Everyone else is walking away, but their large, household-name company is on top […]