Annual Checkoff Reports – 2019

Click the links below to download the 2019 Annual Checkoff Reports Annual Statistics Report – 2019 Annual Checkoff Distribution Report – 2019

The Opportunities We Can’t Afford to Miss

Over the past few months, we’ve shared insights into a critical demographic: Hispanic consumers. The U.S. Hispanic population is growing rapidly, and pork is already prominent in authentic Latino cuisine. Our report, Time to Tango: Latinos are Pork’s Future, gave us a wide breadth of insights, as well as actionable steps to better connect with Latino shoppers.  The report showed […]

Humphreys, Matsen Join Pork Board Leadership Team

The National Pork Board recently welcomed two new executives to its leadership team:  Bryan Humphreys as vice president of producer, state and industry relations and Jacque Matsen as vice president of strategic communications. Humphreys grew up on his family farm in Iowa. They raised pigs, corn and soybeans. After receiving his bachelor’s degree from Iowa State University, […]

Meet Your Pork Board Members… Leading the Way

There Is Nothing Mundane About Your Farm’s Story, So Share It Scott Phillips will never forget October 19, 1987. It was Black Monday, the day the stock market crashed, and he felt like he’d hit rock bottom. “I was a broker for Edward Jones Investments, and God used this financial crisis to redirect me back […]

To Protect and Produce: U.S. Pork’s Imperatives in 2020

Global pig losses caused by African swine fever (ASF) now number in the millions. The disease, which is capturing the world’s attention, is causing a very troubling and growing global meat protein shortage.   History teaches us that hungry people are desperate people. My father Neal grew up during the Great Depression and World War […]

The Benefit of 2020 Vision

People live, shop and eat differently today, with pork producers having to keep pace or be left behind in the “What’s for dinner?” debate in kitchens, supermarkets and restaurants across America. But thanks to three comprehensive consumer research reports released this year, the Pork Checkoff and its channel partners are entering 2020 with a clearer […]