Making Pork Famous

by Jenna Bieri, Social Strategy Manager YouTube Creators engage, educate and entertain in the name of pork Expanding on a larger partnership with Google, the National Pork Board has partnered with YouTube’s FameBit to engage in influencer marketing. FameBit is a YouTube marketing platform where brands such as NPB can easily collaborate with YouTube social […]

Importance of U.S. Export Markets Seen on International Mission

by Derrick Sleezer, International Marketing Committee Vice Chair I recently returned home from the National Pork Board’s International Marketing Committee Asia Mission that included stops in Singapore, Vietnam, Hong Kong, and Macau. As my first trip to Asia, I really had no idea what to expect. Before the trade mission, I fully understood that the […]

Feed Ingredients and the Threat of Foreign Animal Disease

With African Swine Fever in other parts of the world, there is renewed focus on the prevention of foreign animal diseases. One way to reduce the possibility of disease transmission is to know how long certain feed ingredients have been stored before allowing their use on pig farms. Dr. David Pyburn, Senior Vice President of Science and Technology, National Pork Board, outlines this peer-reviewed research and the strategies for pig farmers.

Trade Mission to Southeast Asia

In this edition of Pork Pod, National Pork Board Vice President of International Marketing Craig Morris outlines a recent trade mission to Southeast Asia. Members of the Pork Checkoff International Marketing Committee visited multiple countries and learned about new opportunities for U.S. pork

Hog slaughter remains well below levels implied by September Hogs and Pigs survey

Pork Profit Maximizer – Retail Edition Hog slaughter numbers so far are lower than previously expected. Take the slaughter numbers from last week. Initially, USDA pegged hog slaughter for Tuesday at 473,000 head, which would be a full slaughter run given current capacity. However, that number was revised lower by about 22,000 head as an […]

Pork exports improve modestly in August but more robust growth is needed in Q4

Weekly Pork Profit Maximizer – Food Service Edition Pork exports were higher in August but the rate of growth was disappointing considering that August production was the highest on record. Exports to Japan have recovered in the last three months. Shipments in August were 33,646 MT, 8.8% higher than a year ago. For the year […]