Consumers Give Thumbs Up to Simplified Names and Revised Labels
The new meat nomenclature effort you’ve been hearing a lot about was spearheaded by the National Pork Board and other industry partners, approved by both the FSIS and the AMS, and supported by an even more influential group: your customers.
This program is founded on extensive consumer research that identifies the challenges shoppers face at the meat case.
Overall, the research showed that consumers:
- don’t understand what to do with the variety of meat cuts
- don’t know how to prepare cuts outside of the ones they purchase regularly
- don’t feel knowledgeable enough to purchase unfamiliar cuts
- are confused by long, unappealing URMIS terms
This research resulted in simplified, more consumer-friendly cut names and additional recommendations that retailers revise scale labels to help consumers feel more confident when they purchase fresh meat.
Consumers Weigh In
Consumers were asked what they thought about the proposed naming and label changes. Notably, 63% of consumers indicated they would seek out and shop at a store that has this program. When consumers were asked what part of the new program would be most helpful:
- 81% said they would be interested in this program
- 77% said they would be likely to try a new cut of meat because of this new program
- 76% said they think this new program will help them shop for new cuts of meat
- 70% said they view this new program positively
For retailers, the numbers speak for themselves: consumers overwhelmingly favor the naming and label changes. Update your labels with the new names and additional information today to reap the rewards of more confident consumers!
Learn how to implement the nomenclature program at MeatTrack.com.
Put pork’s new names to work in your meat case this grilling season with our merchandising tips.
Watch the AMC session videos that outline the new nomenclature program: Demystifying the Meat Case for Today’s Confused Consumer.