Wouldn’t you like to know a little more about the shopping habits of your best pork customers? A recent survey by the National Pork Board offers valuable insight into these important pork purchasers and suggests effective ways to reach them at the meat case.
A quantitative study conducted in December 2011 surveyed 700 Pork Champions and 300 Primary Shoppers* to understand purchasing and preparation behaviors for whole pork loin.
Stat: Pork Champions purchase whole boneless pork loins much more frequently than Primary Shoppers: 56% of Pork Champions have purchased loins within the last 3 months, versus 35% of Primary Shoppers.
- Takeaway: Create in-store POS materials to help consumers understand how to prepare a loin at home to promote incremental trial and purchase.
- Takeaway: Aggressively merchandise and feature whole boneless loins. This will be especially beneficial as value-conscious consumers search for alternatives to high-priced beef. Do you offer free slicing with the purchase of a whole loin? If so, be sure to let your customers know!
- Takeaway: Provide a consistent flow of recipes and prep tips for both bone-in and boneless chops, to give consumers a variety of meal planning ideas for this popular staple.
- Takeaway: Prominently place price per pound on both in-store signage and ad features to reach consumers looking for the most value for their protein dollars.