When Creativity is on the Menu, it’s Pork’s Time to Shine!
For many consumers, routines play a critical role in providing comfort, stability and structure in their day-to-day lives. That often extends into meal choices, opting to lean on familiar and favorite recipes to get dinner on the table in a hurry.
We’re absolutely not talking about those dinner occasions today.
Tonight, about 6% of those eating at home tonight will take the opportunity to inject some creativity and excitement into their day with something different for dinner. These meals fall under the Exploring New Flavors occasion.
Consumers experiencing this occasion actively seek out new recipes that skew healthy and nutritious, while delivering indulgent tastes. They seek out novel recipes that perfectly marry bold flavor with guilt-free and healthier ingredients. They also don’t want to break the bank trying enticing new flavors, so their creativity includes ways to maximize their shopping cart dollars.
These dinners are slightly more common among males (52%), with only about half identifying as white. Compared to other occasions, these meals are more likely to occur among African-American (13%, 126 Index), Asian (12%, 177 Index), or Hispanic (19%, 114 Index) diners. Half of these occasions involve the cook plus two to three others, and the occasion over indexes for having four or more at the table (23%).
These cooks are looking to create a healthy, flavorful meal that everyone (including kids) will enjoy. They often turn to proteins like steak, salmon, shrimp, and chicken wings or drumsticks as the canvas on which to paint tonight’s culinary masterpiece. Additionally, 40% of the meals served at this occasion rely on items packaged as a full meal or pre-marinated/pre-seasoned/sauced/breaded.