by Taylor Conley, 2019 Pork Checkoff Communications Intern

How do the We Care℠ principles connect with consumers?

Is pork healthy for my family? How are pigs cared for in your barn? What is pork’s carbon footprint? The Pork Checkoff’s Pig Farmers of Tomorrow use their platform as pork industry spokespeople to answer consumer questions and more through social media. The emerging leaders embrace sharing pork’s story and follow the pork industry’s six We Care℠ ethical principles.

Bailee Arnold, Goldsboro Milling, Vanceboro, North Carolina

“Producing safe pork is a key We Care principle and one that resonates with me as a mom. Unlike most pig farmers, I live in the suburbs where many people have never seen a pig before. This allows me to talk in person or through social media with other moms who prepare pork dinners for their families. I want them to learn about how pig farmers raise healthy pigs and produce safe, nutritious pork for my family and theirs, as well as for the community and the world.”

Ben Luebbering, Profits Point Farm LLC, St. Thomas, Missouri

“The moment I step onto the farm in the morning, animal care is on my mind. Providing the best care for pigs is a key We Care principle for all producers. Giving back to our communities is also important. I grew up in a small town without a lot of businesses to support youth or community improvement, and farmers did their part to help. Sharing snapshots through social media of how we live out the We Care principles helps us connect with consumers in a way they understand.”

Ben Wikner, Wikner Farms, Farmersburg, Iowa

“We all live the We Care principles every day, but giving back to my community and country is a huge part of my life. It’s important to share that pig farmers care for our communities. In my case, that’s included serving pork chops at local events and donating hams for the Checkoff’s Hams Across America initiative, which collectively generated a half million pounds of pork for those in need last year. I’m also involved in the Iowa Army National Guard and serve as a volunteer firefighter. ”