The National Pork Board has made a significant increase in its budget for international marketing. Pork Checkoff Vice President of International Marketing Craig Morris outlines that budget and the strategy for global trade.
U.S. pork exports recorded their highest-ever monthly value in November. According to Pork Checkoff vice president of international marketing Craig Morris, 2017 will be a record year for exports. That momentum is also expected to continue into 2018.
In this edition of Pork Pod, National Pork Board President Terry O’Neel previews the efforts of the Pork Checkoff for the year ahead. O’Neel, who farms at Friend, Nebraska, outlines a new communications strategy and more.
Chris Hostetler, director of animal sciences, National Pork Board, is featured in this edition of Pork Pod. Chris highlights the 2018 Pork Industry Scholarship program. The Pork Checkoff will award 21 scholarships worth $48,000 this year.
The FDA has released its latest report on antimicrobial use in food-producing animals. Dr David Pyburn, vice president of science and technology, and Dr. Heather Fowler, director of producer and public health with the National Pork Board, are featured in this edition of Pork Pod. This report provides information on antibiotic usage and the Pork Checkoff is also investing more money into on-farm metrics.
Joe Schuele, vice president of communications for the U.S. Meat Export Federation, reviews the latest pork export statistics. It has been an excellent year for sales to Mexico. Schuele discusses that strength and more in this edition of Pork Pod.
Retail meat demand is growing. Pork is leading the way for all proteins.
Steve Meyer, vice president with EMI Analytics, offers his perspective on fourth quarter hog markets. Large numbers are moving through the system, but packers continue to compete for that supply.
Trade is critically important for the U.S. pork industry