The National Pork Board hosted a news conference for media from throughout the U.S. and Canada at World Pork Expo. In Part II of a two-part edition of Pork Pod, we hear the second half of that news briefing. CEO Bill Even, VP of Domestic Marketing Jarrod Sutton and VP of International Marketing Craig Morris offer insights into market trends and Pork Checkoff initiatives.
During the World Pork Expo, the National Pork Board hosted a media conference and offered details on new Pork Checkoff initiatives. This is the first portion of that news conference. The Secure Pork Supply is one of the topics highlighted.
Dallas, Texas hosted the World Meat Congress and over 700 participants from throughout the globe. The National Pork Board was well represented and was a sponsor of the event. In this edition of Pork Pod, we hear from two pig farmers, Derrick Sleezer of Cherokee, Iowa and Karen Richter of Montgomery, Minnesota. Derrick and Karen participated in the World Meat Congress and offer insight into this unique event.
National Pork Board director of multicultural marketing Jose de Jesus has been working on Hispanic-specific research in recent months. That research is taking a new turn with a Mexican immersion trip. Find out more about this important target market and the groundbreaking research in this second Pork Pod update on this topic.
The National Pork Board is participating in an immersion trip to Mexico to gain insight into the Hispanic market. Pork Checkoff Vice President of Domestic Marketing Jarrod Sutton explains the importance of this target audience and this unique trip in this edition of PorkPod
National Pork Board President Terry O’Neel, who is a pig farmer from Friend, Nebraska, outlines the 2018 Pork Industry Scholarship program. Twenty-one college students have been awarded these scholarships. O’Neel says this is the Pork Checkoff’s investment in human capital.
Steve Meyer, economist, Kerns and Associates, outlines the seasonal decline in hog numbers and the demand outlook. Meyer also considers the current trade situation and its impact on the hog market
In this edition of Pork Pod, National Pork Board vice president of international marketing Craig Morris reviews the latest export data and highlights the challenges ahead. Records are being broken.
What would happen if you couldn’t move pigs for a week or two? A foreign animal disease could impact pig movement. National Pork Board director of animal health programs Patrick Webb has details on the Secure Pork Supply in this edition of PorkPod.
A working group is working on response preparedness for foreign animal disease. National Pork Board spokesperson Cindy Cunningham outlines the this cooperative effort between the Pork Checkoff, the North American Meat Institute, the U.S. Meat Export Federation and the National Pork Producers Council.