In this edition of Pork Pod, National Pork Board Vice President of International Marketing Craig Morris outlines a recent trade mission to Southeast Asia. Members of the Pork Checkoff International Marketing Committee visited multiple countries and learned about new opportunities for U.S. pork
Patrick Bane, a pig farmer from Arrowsmith, Illinois, has been named the 2018 America’s Pig Farmer of the Year. Bane will be telling the story of pig farming to numerous audiences in the year ahead. Find out more in this edition of Pork Pod
National Pork Board Vice President of Domestic Marketing Jarrod Sutton recently offered information on consumer shopping habits to the National Pork Board. Buying habits are changing and pork has a position of power in the meat case. Find out more in this edition of Pork Pod.
The Pork Checkoff takes a long-term view of international marketing. National Pork Board vice president of international marketing Craig Morris outlines the Pork Checkoff’s Pork 2040 Plan. This strategy includes a three-stage process beginning with a review of current markets. Morris has more details in this edition of Pork Pod.
The NPB Board of Directors will meet for its September board meeting in Seattle, WA Sept. 11-12. As part of the Checkoff’s ongoing implementation of the business-to-business marketing model, it is important that board members have direct contact with the thought leaders and trend setters in the food, banking, venture capital and technology industries. That is why this meeting will include NPB-exclusive tours of the site operations for Costco, Google and Amazon, and will have guest speakers from Google, Wells Fargo, Thrive Ag Venture Capital and the Ag banking industry. Executives will share information about current consumer and producer markets and how emerging technology is disrupting traditional business operations. National Pork Board CEO Bill Even highlights this meeting and industry trends. In addition, Even comments on the recent African Swine Fever outbreak and its implication for U.S. pig farmers.
With the expansion of the African swine fever outbreak in China, the Pork Checkoff is working with the National Pork Producers Council, the American Association of Swine Veterinarians, the Swine Health Information Center and USDA to keep the disease out of the United States. This includes a focus on imported feed ingredients as a significant risk. National Pork Board vice president of science and technology Dr. David Pyburn says a viral disease pathogen has the potential to survive the shipping process. A new risk assessment resources is available at www.pork.org/FAD.
With the confirmation of African Swine Fever in China, there is heightened awareness about the risk of foreign animal disease. National Pork Board director of swine health programs Patrick Webb is featured in this edition of Pork Pod. Webb outlines the risk of FAD and the resources available from the Pork Checkoff.
Pork Checkoff Vice President of Domestic Marketing Jarrod Sutton outlines the latest efforts with Subway. New pork sandwiches are being featured for a limited time. Sutton also emphasizes the importance of bacon to the foodservice sector.
In this edition of Pork Pod, National Pork Checkoff CEO Bill Even reviews a variety of issues, including the current hog market situation. Even also highlights the Pork Checkoff investment in international market development and the current partnership with Google.
A variety of negative factors are influencing the hog market. Kerns and Associates economist Steve Meyer offers insight into the dynamics at play in the hog trade, which includes large swine inventories, trade disruptions and competition from other proteins. Learn more in this edition of Pork Pod.