The Pork Checkoff is focused on emerging technologies, including the use of digital marketing. National Pork Board CEO Bill Even outlines the efforts with artificial intelligence and its impact on the Pork Checkoff.
Pork Checkoff Director of Swine Health Programs Patrick Webb offers insight into the threat of foreign animal disease and the infrastructure in place to deal with these challenges. Premises Identification is one very important element.
Hog slaughter numbers are large, but pork producers remain current in their marketing. Kerns and Associates Economist Dr. Steve Meyer offers insight into the hog markets in this edition of Pork Pod. Exports are better than expected. However, the risk of African Swine Fever provides significant uncertainty to this marketplace.
With African Swine Fever in other parts of the world, there is renewed focus on the prevention of foreign animal diseases. One way to reduce the possibility of disease transmission is to know how long certain feed ingredients have been stored before allowing their use on pig farms. Dr. David Pyburn, Senior Vice President of Science and Technology, National Pork Board, outlines this peer-reviewed research and the strategies for pig farmers.
In this edition of Pork Pod, National Pork Board Vice President of International Marketing Craig Morris outlines a recent trade mission to Southeast Asia. Members of the Pork Checkoff International Marketing Committee visited multiple countries and learned about new opportunities for U.S. pork
Patrick Bane, a pig farmer from Arrowsmith, Illinois, has been named the 2018 America’s Pig Farmer of the Year. Bane will be telling the story of pig farming to numerous audiences in the year ahead. Find out more in this edition of Pork Pod
National Pork Board Vice President of Domestic Marketing Jarrod Sutton recently offered information on consumer shopping habits to the National Pork Board. Buying habits are changing and pork has a position of power in the meat case. Find out more in this edition of Pork Pod.
The Pork Checkoff takes a long-term view of international marketing. National Pork Board vice president of international marketing Craig Morris outlines the Pork Checkoff’s Pork 2040 Plan. This strategy includes a three-stage process beginning with a review of current markets. Morris has more details in this edition of Pork Pod.
The NPB Board of Directors will meet for its September board meeting in Seattle, WA Sept. 11-12. As part of the Checkoff’s ongoing implementation of the business-to-business marketing model, it is important that board members have direct contact with the thought leaders and trend setters in the food, banking, venture capital and technology industries. That is why this meeting will include NPB-exclusive tours of the site operations for Costco, Google and Amazon, and will have guest speakers from Google, Wells Fargo, Thrive Ag Venture Capital and the Ag banking industry. Executives will share information about current consumer and producer markets and how emerging technology is disrupting traditional business operations. National Pork Board CEO Bill Even highlights this meeting and industry trends. In addition, Even comments on the recent African Swine Fever outbreak and its implication for U.S. pig farmers.
With the expansion of the African swine fever outbreak in China, the Pork Checkoff is working with the National Pork Producers Council, the American Association of Swine Veterinarians, the Swine Health Information Center and USDA to keep the disease out of the United States. This includes a focus on imported feed ingredients as a significant risk. National Pork Board vice president of science and technology Dr. David Pyburn says a viral disease pathogen has the potential to survive the shipping process. A new risk assessment resources is available at www.pork.org/FAD.