We Care Task Force

For decades, the U.S. pork industry has recognized the importance of responsible production practices. That’s especially important in a changing marketplace. During 2018, the Pork Checkoff created a We Care task force to build on that success. National Pork Board Assistant Vice President of Sustainability Brett Kaysen is featured in this edition of Pork Pod […]

Dinner at Home in America

The Pork Checkoff has funded a comprehensive study on how American consumers eat at home. More than 10,000 people were surveyed. National Pork Board vice president of domestic marketing Jarrod Sutton outlines this project in this edition of Pork Pod. Sutton also explains how this information is being disseminated to maximize the effectiveness of this […]

US Pork Industry Makes Antibiotic Progress

The Food and Drug Administration has published its annual summary report on the sales of antibiotics. The latest data shows a 33 percent decline in the most critical class of antibiotics intended for use in food animals. When combined to the data found in the 2016 report, it confirms a 43 percent reduction in this […]

Pig Survivability

The Pork Checkoff animal science research committee is focused on the issue of pig survivability. National Pork Board director of animal science Chris Hostetler is our guest in this edition of Pork Pod. Hostetler emphasizes the importance of the welfare, health, and productivity of the pigs.

Innovation Acceleration

In this edition of Pork Pod, National Pork Board CEO Bill Even outlines a new partnership to accelerate innovation. Technology is widely adopted in crop production, but there are opportunities available for the livestock industry. Even says the Pork Checkoff is trying to “jump-start” this focus on innovation. Animal health is the logical place to start, but this partnership will expand to other issues facing pig farmers.

Update From NPB President Steve Rommereim

National Pork Board President Steve Rommereim of Alcester, South Dakota highlights the work being done by the Pork Checkoff. From advancements in digital marketing to the response to African Swine Fever, Rommereim details the important issues of the day.

Pork Checkoff Invests in Digital Marketing

The Pork Checkoff is focused on emerging technologies, including the use of digital marketing. National Pork Board CEO Bill Even outlines the efforts with artificial intelligence and its impact on the Pork Checkoff.

In the Age of FAD, Premises ID is Vital

Pork Checkoff Director of Swine Health Programs Patrick Webb offers insight into the threat of foreign animal disease and the infrastructure in place to deal with these challenges. Premises Identification is one very important element.

Market Dynamics with Steve Meyer

Hog slaughter numbers are large, but pork producers remain current in their marketing. Kerns and Associates Economist Dr. Steve Meyer offers insight into the hog markets in this edition of Pork Pod. Exports are better than expected. However, the risk of African Swine Fever provides significant uncertainty to this marketplace.

Feed Ingredients and the Threat of Foreign Animal Disease

With African Swine Fever in other parts of the world, there is renewed focus on the prevention of foreign animal diseases. One way to reduce the possibility of disease transmission is to know how long certain feed ingredients have been stored before allowing their use on pig farms. Dr. David Pyburn, Senior Vice President of Science and Technology, National Pork Board, outlines this peer-reviewed research and the strategies for pig farmers.