Operation Main Street Milestone

This summer, the Pork Checkoff’s Operation Main Street will reach a big milestone-10,000 presentations. National Pork Board director of producer services Ernie Barnes says OMS is reaching higher-end audiences.

National Pork Board President Steve Rommereim

South Dakota pig farmer Steve Rommereim is the new president of the 15-member National Pork Board. In this podcast, we learn more about Steve’s background and his goals for the year ahead for the Pork Checkoff.

Student Opportunities with the Pork Checkoff

National Pork Board communications intern Amanda Crow outlines the social media force for college students, which tells the Real Pig Farming story through social media. Amanda also offers information on the Pork Checkoff student internship program.

World Pork Expo News Conference Part 2

The National Pork Board hosted a news conference for media from throughout the U.S. and Canada at World Pork Expo. In Part II of a two-part edition of Pork Pod, we hear the second half of that news briefing. CEO Bill Even, VP of Domestic Marketing Jarrod Sutton and VP of International Marketing Craig Morris offer insights into market trends and Pork Checkoff initiatives.

World Pork Expo News Conference-Part I

During the World Pork Expo, the National Pork Board hosted a media conference and offered details on new Pork Checkoff initiatives. This is the first portion of that news conference. The Secure Pork Supply is one of the topics highlighted.

World Meat Congress

Dallas, Texas hosted the World Meat Congress and over 700 participants from throughout the globe. The National Pork Board was well represented and was a sponsor of the event. In this edition of Pork Pod, we hear from two pig farmers, Derrick Sleezer of Cherokee, Iowa and Karen Richter of Montgomery, Minnesota. Derrick and Karen participated in the World Meat Congress and offer insight into this unique event.

Mexican Immersion Part II

National Pork Board director of multicultural marketing Jose de Jesus has been working on Hispanic-specific research in recent months. That research is taking a new turn with a Mexican immersion trip. Find out more about this important target market and the groundbreaking research in this second Pork Pod update on this topic.

Mexico Immersion Trip Part l

The National Pork Board is participating in an immersion trip to Mexico to gain insight into the Hispanic market. Pork Checkoff Vice President of Domestic Marketing Jarrod Sutton explains the importance of this target audience and this unique trip in this edition of PorkPod

Pork Checkoff Scholarships, 2018

National Pork Board President Terry O’Neel, who is a pig farmer from Friend, Nebraska, outlines the 2018 Pork Industry Scholarship program. Twenty-one college students have been awarded these scholarships. O’Neel says this is the Pork Checkoff’s investment in human capital.

Hog Market Outlook, May 2018

Steve Meyer, economist, Kerns and Associates, outlines the seasonal decline in hog numbers and the demand outlook. Meyer also considers the current trade situation and its impact on the hog market