National Pork Board director of multicultural marketing Jose de Jesus has been working on Hispanic-specific research in recent months. That research is taking a new turn with a Mexican immersion trip. Find out more about this important target market and the groundbreaking research in this second Pork Pod update on this topic.
Mexico Immersion Trip Part l
The National Pork Board is participating in an immersion trip to Mexico to gain insight into the Hispanic market. Pork Checkoff Vice President of Domestic Marketing Jarrod Sutton explains the importance of this target audience and this unique trip in this edition of PorkPod
Pork Checkoff Scholarships, 2018
National Pork Board President Terry O’Neel, who is a pig farmer from Friend, Nebraska, outlines the 2018 Pork Industry Scholarship program. Twenty-one college students have been awarded these scholarships. O’Neel says this is the Pork Checkoff’s investment in human capital.
Hog Market Outlook, May 2018
Steve Meyer, economist, Kerns and Associates, outlines the seasonal decline in hog numbers and the demand outlook. Meyer also considers the current trade situation and its impact on the hog market
Latest Export Numbers, May 2018
In this edition of Pork Pod, National Pork Board vice president of international marketing Craig Morris reviews the latest export data and highlights the challenges ahead. Records are being broken.
Foreign Animal Disease Response-Part II
What would happen if you couldn’t move pigs for a week or two? A foreign animal disease could impact pig movement. National Pork Board director of animal health programs Patrick Webb has details on the Secure Pork Supply in this edition of PorkPod.
Foreign Animal Disease Response-Part I
A working group is working on response preparedness for foreign animal disease. National Pork Board spokesperson Cindy Cunningham outlines the this cooperative effort between the Pork Checkoff, the North American Meat Institute, the U.S. Meat Export Federation and the National Pork Producers Council.
Pig Survivability
A request for research proposals has been issued, with a focus on pig survivability. Pork Checkoff director of animal science Chris Hostetler offers thoughts on this important issue for pig farmers and the research grants
Emma Lasco: Pig Farmer of Tomorrow
Emma Lascoe of Roscoe, Iowa is one of three U.S. Pig Farmers of Tomorrow. Lascoe has a unique background and tells her story in this edition of Pork Pod
Hogs & Pigs Report, March 2018
The USDA released its quarterly hogs and pigs report on March 29. The Pork Checkoff hosted a teleconference for the media featuring market analysts to review the report. The analysts include Steve Meyer of Kerns and Associates, Dan Bluntzer of New Frontier Capital Markets, Kevin Bost of Procurement Strategies and John Nalivka of Sterling Marketing.