“Wow” was how one analyst described the latest USDA Hogs and Pigs Report. The Pork Checkoff hosted a media call with analysts Steve Meyer, Joe Kerns, Lee Schulz and Ron Plain. In this edition of Pork Pod, get their perspective on the numbers and its impact on the hog market.
Dietician’s Viewpoint on Pork Has Changed
Leia Flure is a registered dietician who has a unique background. After participating in a tour to a hog farm, her views about pig farming changed. Flure highlights those misconceptions in this issue of Pork Pod.
Growing South Korean Export Market
The Pork Checkoff, U.S. Meat Export Federation and Soybean Checkoff are working together to build markets in South Korea and they’re doing it with the taste of American BBQ. Craig Morris, who is the vice president of international marketing for the National Pork Board, highlights this unique effort and the trade opportunities in Southeast Asia.
Operation Main Street Milestone
This summer, the Pork Checkoff’s Operation Main Street will reach a big milestone-10,000 presentations. National Pork Board director of producer services Ernie Barnes says OMS is reaching higher-end audiences.
National Pork Board President Steve Rommereim
South Dakota pig farmer Steve Rommereim is the new president of the 15-member National Pork Board. In this podcast, we learn more about Steve’s background and his goals for the year ahead for the Pork Checkoff.
Student Opportunities with the Pork Checkoff
National Pork Board communications intern Amanda Crow outlines the social media force for college students, which tells the Real Pig Farming story through social media. Amanda also offers information on the Pork Checkoff student internship program.
World Pork Expo News Conference Part 2
The National Pork Board hosted a news conference for media from throughout the U.S. and Canada at World Pork Expo. In Part II of a two-part edition of Pork Pod, we hear the second half of that news briefing. CEO Bill Even, VP of Domestic Marketing Jarrod Sutton and VP of International Marketing Craig Morris offer insights into market trends and Pork Checkoff initiatives.
World Pork Expo News Conference-Part I
During the World Pork Expo, the National Pork Board hosted a media conference and offered details on new Pork Checkoff initiatives. This is the first portion of that news conference. The Secure Pork Supply is one of the topics highlighted.
World Meat Congress
Dallas, Texas hosted the World Meat Congress and over 700 participants from throughout the globe. The National Pork Board was well represented and was a sponsor of the event. In this edition of Pork Pod, we hear from two pig farmers, Derrick Sleezer of Cherokee, Iowa and Karen Richter of Montgomery, Minnesota. Derrick and Karen participated in the World Meat Congress and offer insight into this unique event.
Mexican Immersion Part II
National Pork Board director of multicultural marketing Jose de Jesus has been working on Hispanic-specific research in recent months. That research is taking a new turn with a Mexican immersion trip. Find out more about this important target market and the groundbreaking research in this second Pork Pod update on this topic.