National Pork Board CEO Bill Even reviews the recent meeting of the Pork Checkoff board. From domestic marketing to African Swine Fever, Even outlines the issues addressed by the 15-member National Pork Board.
Preparing for Foreign Animal Disease
National Pork Board Director of Swine Health Programs Dr. Patrick Webb reviews a recent tabletop exercise designed to help industry stakeholders deal with a foreign animal disease. In this edition of Pork Pod, Webb explains this recent effort and the most current risk of foreign animal disease.
Pork Checkoff CEO Previews National Pork Industry Forum
National Pork Industry Forum will be held March 6-8 in Orlando. Pork Board CEO Bill Even is featured in this edition of Pork Pod discussing issues that will be highlighted at Forum. That includes African Swine Fever, enhancements to the We Care initiative and the way the Pork Checkoff adapts to a changing world.
Swine Health Information Center Plan of Work
African Swine Fever and Classical Swine Fever are being monitored globally. Swine Health Information Center executive director Dr. Paul Sundberg outlines the threat of these foreign animal diseases and the 2019 SHIC Plan of Action in this Pork Pod update.
Hams Across America: 2 Million Servings Strong
More than a half a million pounds of pork comprising of nearly 2.2 million services were distributed in the Hams Across America campaign. National Pork Board public relations director Claire Masker reviews this successful effort in this edition of Pork Pod.
McDonald’s Uses Bacon to Drive Traffic
National Pork Board Vice President of Domestic Marketing Jarrod Sutton outlines a new promotion in which McDonald’s is giving away bacon. McDonald’s Bacon Hour kicks off the launch of the Big Mac Bacon and the Quarter Pounder Cheese with Bacon and Cheesy Bacon Fries. Find out more about how McDonald’s is promoting America’s Favorite Food.
Partnering with Social Media Influencers
The National Pork Board is partnering with YouTube creator Binging with Babish to connect with consumers. Binging with Babish is a social media influencer with 3.6 million subscribers on YouTube. Pork Checkoff social media manager Jenna Bieri offers details on this relationship. That includes a Pork Checkoff-sponsored video being featured at the YouTube Cocktail Party […]
New National Swine Disease Council Launched
The U.S. pork industry is working together to reduce the risk of foreign animal disease. National Pork Board vice president of science and technology Dr. David Pyburn outlines the new National Swine Disease Council in this edition of Pork Pod.
We Care Task Force
For decades, the U.S. pork industry has recognized the importance of responsible production practices. That’s especially important in a changing marketplace. During 2018, the Pork Checkoff created a We Care task force to build on that success. National Pork Board Assistant Vice President of Sustainability Brett Kaysen is featured in this edition of Pork Pod […]
Dinner at Home in America
The Pork Checkoff has funded a comprehensive study on how American consumers eat at home. More than 10,000 people were surveyed. National Pork Board vice president of domestic marketing Jarrod Sutton outlines this project in this edition of Pork Pod. Sutton also explains how this information is being disseminated to maximize the effectiveness of this […]