In this edition of Pork Pod, National Pork Board CEO Bill Even outlines a new partnership to accelerate innovation. Technology is widely adopted in crop production, but there are opportunities available for the livestock industry. Even says the Pork Checkoff is trying to “jump-start” this focus on innovation. Animal health is the logical place to start, but this partnership will expand to other issues facing pig farmers.
National Pork Board President Steve Rommereim of Alcester, South Dakota highlights the work being done by the Pork Checkoff. From advancements in digital marketing to the response to African Swine Fever, Rommereim details the important issues of the day.
The Pork Checkoff is focused on emerging technologies, including the use of digital marketing. National Pork Board CEO Bill Even outlines the efforts with artificial intelligence and its impact on the Pork Checkoff.
Pork Checkoff Director of Swine Health Programs Patrick Webb offers insight into the threat of foreign animal disease and the infrastructure in place to deal with these challenges. Premises Identification is one very important element.
Hog slaughter numbers are large, but pork producers remain current in their marketing. Kerns and Associates Economist Dr. Steve Meyer offers insight into the hog markets in this edition of Pork Pod. Exports are better than expected. However, the risk of African Swine Fever provides significant uncertainty to this marketplace.
With African Swine Fever in other parts of the world, there is renewed focus on the prevention of foreign animal diseases. One way to reduce the possibility of disease transmission is to know how long certain feed ingredients have been stored before allowing their use on pig farms. Dr. David Pyburn, Senior Vice President of Science and Technology, National Pork Board, outlines this peer-reviewed research and the strategies for pig farmers.
In this edition of Pork Pod, National Pork Board Vice President of International Marketing Craig Morris outlines a recent trade mission to Southeast Asia. Members of the Pork Checkoff International Marketing Committee visited multiple countries and learned about new opportunities for U.S. pork
Patrick Bane, a pig farmer from Arrowsmith, Illinois, has been named the 2018 America’s Pig Farmer of the Year. Bane will be telling the story of pig farming to numerous audiences in the year ahead. Find out more in this edition of Pork Pod
National Pork Board Vice President of Domestic Marketing Jarrod Sutton recently offered information on consumer shopping habits to the National Pork Board. Buying habits are changing and pork has a position of power in the meat case. Find out more in this edition of Pork Pod.
The Pork Checkoff takes a long-term view of international marketing. National Pork Board vice president of international marketing Craig Morris outlines the Pork Checkoff’s Pork 2040 Plan. This strategy includes a three-stage process beginning with a review of current markets. Morris has more details in this edition of Pork Pod.