McDonald’s Uses Bacon to Drive Traffic

National Pork Board Vice President of Domestic Marketing Jarrod Sutton outlines a new promotion in which McDonald’s is giving away bacon. McDonald’s Bacon Hour kicks off the launch of the Big Mac Bacon and the Quarter Pounder Cheese with Bacon and Cheesy Bacon Fries. Find out more about how McDonald’s is promoting America’s Favorite Food.

Partnering with Social Media Influencers

The National Pork Board is partnering with YouTube creator Binging with Babish to connect with consumers. Binging with Babish is a social media influencer with 3.6 million subscribers on YouTube. Pork Checkoff social media manager Jenna Bieri offers details on this relationship. That includes a Pork Checkoff-sponsored video being featured at the YouTube Cocktail Party […]

New National Swine Disease Council Launched

The U.S. pork industry is working together to reduce the risk of foreign animal disease. National Pork Board vice president of science and technology Dr. David Pyburn outlines the new National Swine Disease Council in this edition of Pork Pod.

We Care Task Force

For decades, the U.S. pork industry has recognized the importance of responsible production practices. That’s especially important in a changing marketplace. During 2018, the Pork Checkoff created a We Care task force to build on that success. National Pork Board Assistant Vice President of Sustainability Brett Kaysen is featured in this edition of Pork Pod […]

Dinner at Home in America

The Pork Checkoff has funded a comprehensive study on how American consumers eat at home. More than 10,000 people were surveyed. National Pork Board vice president of domestic marketing Jarrod Sutton outlines this project in this edition of Pork Pod. Sutton also explains how this information is being disseminated to maximize the effectiveness of this […]

US Pork Industry Makes Antibiotic Progress

The Food and Drug Administration has published its annual summary report on the sales of antibiotics. The latest data shows a 33 percent decline in the most critical class of antibiotics intended for use in food animals. When combined to the data found in the 2016 report, it confirms a 43 percent reduction in this […]

Pig Survivability

The Pork Checkoff animal science research committee is focused on the issue of pig survivability. National Pork Board director of animal science Chris Hostetler is our guest in this edition of Pork Pod. Hostetler emphasizes the importance of the welfare, health, and productivity of the pigs.

Innovation Acceleration

In this edition of Pork Pod, National Pork Board CEO Bill Even outlines a new partnership to accelerate innovation. Technology is widely adopted in crop production, but there are opportunities available for the livestock industry. Even says the Pork Checkoff is trying to “jump-start” this focus on innovation. Animal health is the logical place to start, but this partnership will expand to other issues facing pig farmers.

Update From NPB President Steve Rommereim

National Pork Board President Steve Rommereim of Alcester, South Dakota highlights the work being done by the Pork Checkoff. From advancements in digital marketing to the response to African Swine Fever, Rommereim details the important issues of the day.

Pork Checkoff Invests in Digital Marketing

The Pork Checkoff is focused on emerging technologies, including the use of digital marketing. National Pork Board CEO Bill Even outlines the efforts with artificial intelligence and its impact on the Pork Checkoff.