Prepare Now for Possible FAD Later: Secure Pork Supply plan to protect business continuity in an FAD outbreak

by Darcy Maulsby Imagine if a foreign animal disease (FAD) outbreak occurred near your farm. Movement of susceptible livestock would cease immediately, and you couldn’t transport hogs to market or receive new pigs without permission from state officials. Consumer confidence would falter, and export markets would close immediately, slashing demand for U.S. pork. The upshot? […]

EuroTier Highlights Innovations

by Mike King American visitors to EuroTier, like this group from Minnesota, took advantage of learning about new stall and pen technologies.[/caption]While not totally pig-centric like World Pork Expo in Des Moines, Iowa, EuroTier provides a look at the high-tech world of pork production. The massive fair, held every two years in Hanover, Germany, is […]

Promoting Pork in a Digital World

by Angela Anderson From hailing an Uber ride, ordering movie tickets or finding a new recipe, today’s consumers are turning more and more to smartphones, laptops, and tablets. To capitalize on the growing digital world, the Pork Checkoff is tapping new ways and places to promote pork’s great flavor and convenience.“We have connected with consumers […]

Quality Initiative Builds Momentum

by Mike King There will be a major momentum shift this year in how pork quality is classified if USDA’s revision of its voluntary pork quality standards is approved. After more than 30 years, the federal government is moving forward with its internal process to revise the voluntary standards – an action likely to affect […]

Exports 101: How Your Pork Checkoff Dollars Pay Off

by Bill Even When I led South Dakota’s Office of Economic Development, I learned five tried-and-true success principles. First, retain the business you have. Second, expand your existing businesses. Third, find ways to attract new businesses to your area. Fourth, it is twice as hard to win back a customer that you lose. Fifth, economic […]

Revenue and Expenditures

During 2016, pork producers invested 40 cents for each $100 in value in hogs sold from January through December. The National Pork Board ended 2016 with revenues of $70.3 million, total spending of $74.4 million and a deficit of $4.1 million. The National Pork Board allocates Pork Checkoff funds according to producer priorities determined through […]

Goal 3: Grow Consumer Demand

Goal 3: Grow Consumer Demand Working in concert with food chain partners, the National Pork Board will grow domestic and international demand by focusing on pork’s improved nutrition, quality and sustainability. U.S. Pork Exports Show Impressive Progress U.S. pork exports were up 8 percent in volume and 7 percent in value in 2016, rebounding from […]

Goal 2: Drive Sustainable Production

Goal 2: Drive Sustainable Production The National Pork Board will invest in research and producer education programs that enhance pork productivity and sustainability of pork production and deliver benefits to producers, their communities and consumers. Checkoff Invests in Swine Health Research The Pork Checkoff funds research and develops information and tools that pork producers can […]