Setting the Record Straight: Operation Main Street outreach targets more high-level Influencers

What about GMO corn and pigs? Why do pig farmers use antibiotics? What happens to manure?

What if you had to answer tough questions like these? That is exactly the kind of challenge the Pork Checkoff’s Operation Main Street (OMS) volunteer speakers do not shy away from. In fact, OMS speakers – from pig farmers to veterinarians – actively seek new audiences, including key influencers such as dietitians, chefs, grocer associations and nurses.

Asian Trade Mission Offers Insights

With a clearer vision on on how to elevate U.S. pork as the global protein of choice, National Pork Board officers and senior leaders recently returned from an Asian trade mission. Representing the Pork Checkoff, the team visited with pork processors, distributors, retailers, importers and traders in Japan and China. Asian team members of the U.S. Meat Export Federation (USMEF) accompanied the group.

New Priorities Set the Stage for 2018

“Change is inevitable… adaptation and survival are optional.”
This old adage is a powerful reminder that regardless of your business, you must be willing to continuously reevaluate your business model if your enterprise is going to survive long-term. For the pork industry, this means making some strategic changes in how your Pork Checkoff dollars are invested.

Continuing the Conversation

There’s a lot of talk these days about sharing ag’s story, but that’s a job best left to the professionals, right? Not so, says the 2016 America’s Pig Farmer of the YearSM.

New Every Day – Leslie McCuiston named America’s Pig Farmer of the Year

Sometimes a winding path with a few detours along the way is the right route to the ultimate destination. Just ask Leslie McCuiston, a senior production manager with The Maschhoffs who was recently named America’s Pig Farmer of the YearSM. McCuiston found her fit in pig farming, where her career has flourished. Today, she’s responsible […]