Study: Pork Checkoff Provides 25 to 1 Return to Pork Producers

The nation’s pork producers receive an overall return of 25 to 1 on their Checkoff investment, according to a 2017 study conducted and released by Harry Kaiser, the Gellert Family Professor in the Dyson School of Applied Economics and Management, Cornell University. An economic analysis of Pork Checkoff programs is commissioned every five years by […]

Checkoff’s Science and Technology Team Delivers More Solutions

In the recent Cornell University return on investment study, it’s clear that the Pork Checkoff brings value to the table for America’s pig farmers on many fronts. This is especially true for research overseen by the Checkoff’s producer-led science and technology committees and affiliated staff. The study showed a return of $83.30 to producers for […]

Producers Give Checkoff Thumbs-Up

Latest survey shows 91 percent of producers support the Pork Checkoff In the latest producer survey to gauge producer support of the Pork Checkoff, 91 percent of pig farmers voiced their support. Opposition dipped to a new record low of 3 percent, down from 4 percent in 2016. Since 2002, the National Pork Board has surveyed […]

Understanding the Consumer

Pork Checkoff conducts most extensive research ever to gain insights Change is constant in the world of food production. Advances in technology have made raising pigs more efficient and have improved animal welfare. New state-of-the-art processing plants use less energy to produce more pork. Change also is happening within our consumer base. The people who put […]

What’s Next?

By Bill Even Think of what a different world it was in 1985 when the National Pork Board was created to administer the Pork Checkoff. The Farm Crisis was raging. Global exports were a foreign concept to most U.S. producers. The internet and social media were unheard of. Producers knew they needed to support Checkoff-funded […]

#HamsAcrossAmerica

Ham by ham, America’s pig farmers paid it forward during the holiday season with the second annual #HamsAcrossAmerica campaign.

A Rolling Billboard

Logging over 40,000 miles to appear at 28 events in 2017, the Pork Checkoff’s We Care trailer continues to serve as a rolling billboard for the pork industry.

Symposium Focuses on Pig Care

More than 260 producers, veterinarians, packers, processors, academics and other pork industry partners attended the Pork Checkoff’s inaugural Pig Welfare Symposium in Des Moines, Iowa, Nov. 7 to 9. The agenda focused on general welfare concepts and how they can be applied at the farm level.