Learning to Lead

by Darcy Maulsby If you ever attended summer camp as a kid, you know you can leave camp, but camp never leaves you. That’s even truer at a pork leadership camp, where young people learn to lead, find inspiration to pursue ag careers and become lifelong ag ambassadors. Just ask Cassidy Smith, director of communications […]

Animal Care Remains Focus of TQA®

by Carrie Webster More than a million pigs are transported every day on U.S. roads to packing plants or to the next stage of production. Behind the wheel are hundreds of drivers trained to do the job right, thanks to their training in the Pork Checkoff’s Transport Quality Assurance® (TQA) program. “The program recently was […]

Latest Productivity Report Card Shows Progress, Hiccups

by Mike King The adage that “you can’t get anywhere unless you know where you are” certainly rings true in pork production. Simply put, you can’t make progress at the farm level unless you know where your herd’s productivity stands. “Continuous progress is a hallmark of U.S. pork production,” said Chris Hostetler, director of animal […]

Annual PRRS Costs Fall $83.3 Million – Productivity gains blunt the impact of PRRS on the U.S. herd

by Marlys Miller Producers and veterinarians are making progress in the battle against porcine reproductive and respiratory syndrome virus (PRRSV). Based on a five-year moving average, annual productivity losses due to PRRSV fell $83.3 million from October 2010 ($663.91 million) to October 2016 ($580.62 million) in a recent interim report. An ongoing Pork Checkoff PRRS […]

Prepare Now for Possible FAD Later: Secure Pork Supply plan to protect business continuity in an FAD outbreak

by Darcy Maulsby Imagine if a foreign animal disease (FAD) outbreak occurred near your farm. Movement of susceptible livestock would cease immediately, and you couldn’t transport hogs to market or receive new pigs without permission from state officials. Consumer confidence would falter, and export markets would close immediately, slashing demand for U.S. pork. The upshot? […]

EuroTier Highlights Innovations

by Mike King American visitors to EuroTier, like this group from Minnesota, took advantage of learning about new stall and pen technologies.[/caption]While not totally pig-centric like World Pork Expo in Des Moines, Iowa, EuroTier provides a look at the high-tech world of pork production. The massive fair, held every two years in Hanover, Germany, is […]

Promoting Pork in a Digital World

by Angela Anderson From hailing an Uber ride, ordering movie tickets or finding a new recipe, today’s consumers are turning more and more to smartphones, laptops, and tablets. To capitalize on the growing digital world, the Pork Checkoff is tapping new ways and places to promote pork’s great flavor and convenience.“We have connected with consumers […]

Quality Initiative Builds Momentum

by Mike King There will be a major momentum shift this year in how pork quality is classified if USDA’s revision of its voluntary pork quality standards is approved. After more than 30 years, the federal government is moving forward with its internal process to revise the voluntary standards – an action likely to affect […]