Saying No to the Status Quo

At this year’s World Pork Expo, held June 3-5 in Des Moines, Iowa, Pork Checkoff events highlighted the innovation and creativity that pork producers have long demonstrated. From enhancing the daily care of animals in their barns to finding new ways to connect with customers, the focus remains on doing a better job.

5-Year Goal… Met and Surpassed

The pork industry chalked up some pretty impressive achievements last year. Some of these successes included the launch of the Common Swine Industry Audit, exports that again topped $6 billion, key research findings to help fight PEDV and creative new ways to share today’s pork production methods with consumers.

Making the Connection

Bringing safe, nutritious pork products to America’s tables has always been the focus of the nation’s pork producers. But with consumers’ increasing interest in how the food on their tables is raised, farmers also have made it a priority to connect with consumers by sharing their stories and facts about pork production today.

Shared Focus on Innovation

Since 1995, pork operations from across the country have been honored as Environmental Steward award winners (see list on page 12). From Minnesota to Oklahoma and from California to North Carolina, the size and type of the winning farms have varied widely. However, they are united in their shared focus on safeguarding the environment while promoting the well-being of people and pigs.