What’s Next?

By Bill Even Think of what a different world it was in 1985 when the National Pork Board was created to administer the Pork Checkoff. The Farm Crisis was raging. Global exports were a foreign concept to most U.S. producers. The internet and social media were unheard of. Producers knew they needed to support Checkoff-funded […]

#HamsAcrossAmerica

Ham by ham, America’s pig farmers paid it forward during the holiday season with the second annual #HamsAcrossAmerica campaign.

A Rolling Billboard

Logging over 40,000 miles to appear at 28 events in 2017, the Pork Checkoff’s We Care trailer continues to serve as a rolling billboard for the pork industry.

Symposium Focuses on Pig Care

More than 260 producers, veterinarians, packers, processors, academics and other pork industry partners attended the Pork Checkoff’s inaugural Pig Welfare Symposium in Des Moines, Iowa, Nov. 7 to 9. The agenda focused on general welfare concepts and how they can be applied at the farm level.

Five Steps to Better Pig Care

After raising pigs, managing employees and loading more than half a million hogs onto market-bound trailers over 30 years, Keith Schoettmer has learned valuable insights about superior pig care.

Antibiotic Stewardship Efforts Continue to Build

Pork Checkoff leads investment in antibiotic research By Mike King For America’s 60,000 pig farmers, 2017 was a year that not only brought new antibiotic rules, but saw a new level of producer engagement and professionalism in the industry’s ongoing work on antibiotic stewardship. Up to the Challenge “Real change happened on pig farms across […]

Fact-finding Mission Focuses on Asian Export Opportunities

By Kevin Waetke From learning more about U.S. pork promotions to seeing firsthand how consumers shop the super- market aisles, the Pork Checkoff’s recent trade mission to Japan and China focused on new and expanded export opportunities for America’s pig farmers. Pork producer leaders Terry O’Neel, Friend, Nebraska; Steve Rommereim, Alcester, South Dakota; and Brett Kaysen, Nunn, […]