2017 Pork Checkoff Annual Report

A Letter from Your President   My fellow pork producers: Welcome to the 2017 Annual Report. True to our mission, the National Pork Board worked closely with the pork industry in 2017 to serve as a catalyst to unite producers and to connect them with opportunities to simultaneously build consumer trust and drive sustainable production […]

Moving at the Speed of Business

Pork Board scouts for challenges, opportunities for pork producers By Bill Even The level of skill and commitment that our servicemen and women bring to their jobs always inspires me. It also reminds me of just how much is on the line.any of you probably have family members who have served or are currently serving […]

Building Bridges at Home and Abroad

Pork Board President Terry O’Neel sees value in reaching out It’s only fitting that Terry O’Neel calls Friend, Nebraska, his hometown. Serving as president of the National Pork Board since last June, he’s built bridges on behalf of pork with everybody from his neighbors down the road to key export buyers around the globe. “Much […]

Taking on the 3 M’s

Checkoff launches new marketing approach to reach millennial and multicultural consumers in today’s mobile world Imagine what pig farming could be if feed prices were low, U.S. pork export demand was at an all-time high and domestic pork consumption was strong. What was once fiction is now a true story, yet it’s time for a […]

2017: A Good Year for Pork Demand

By Steve Meyer, economist with Kerns and Associates While exports deservedly were lauded at every turn in 2017 as the driver of good times for U.S. pork producers, domestic demand was having a quiet but solid year. Real per capita expenditures (RPCE), a measure of demand, got off to a rough start in 2017. At the […]

Favorable Production Costs Continue Profitability for Now

One of the bright spots for pork producers as we move through 2018 is production costs. And even the South American weather-driven (or South American weather rumor-driven) grain rally of late January has not dulled the glow. In the past five years, we’ve seen the five largest U.S. corn and soybean crops in history. Generally, […]

Strategic Investments Key to Expanding U.S. Pork Exports

After a record year for U.S. pork exports in 2017, the Pork Checkoff is redoubling its international marketing efforts in 2018. Through strategic partnerships, the Checkoff is continuing to focus on increasing pork exports and delivering greater returns to pork producers. The National Pork Board’s 2018 budget earmarks $8,697,924 for international marketing – the highest […]

Pork Variety Meat Exports Set Record: 2017 Sales Top $1 Billion

More often than not, winning strategies have a secret weapon. For U.S. pork exports in 2017, that secret weapon was pork variety meats. The United States exported a record-tying 82 percent of all edible variety meat production last year, surpassing $1 billion in value for the first time. “The Checkoff has made it a priority, […]

Meet the 2018 Pig Farmers of Tomorrow

Part of continuous improvement in the pork industry means recognizing, inspiring and connecting with the next generation of American pig farmers. The Pork Checkoff’s Pig Farmers of Tomorrow program honors future farm leaders, ages 18 to 29, who intend to make pig farming their life’s work and who are committed to the U.S. pork industry […]

Study: Pork Checkoff Provides 25 to 1 Return to Pork Producers

The nation’s pork producers receive an overall return of 25 to 1 on their Checkoff investment, according to a 2017 study conducted and released by Harry Kaiser, the Gellert Family Professor in the Dyson School of Applied Economics and Management, Cornell University. An economic analysis of Pork Checkoff programs is commissioned every five years by […]