Insight to Action Newsletter

2019: The Year of Insights2020: The Year of Action 2019 was an incredibly exciting year for us at the National Pork Board. In January, we launched one of the most in-depth projects we’ve ever done – our Insight to Action initiative. The program was a first-ever research approach for our industry, combining 10,000 consumer interviews with demographic […]

Insight to Action Newsletter

Connecting with Hispanic Women A recent study by the Nutrition Journal found that of all demographics, Hispanic women report the second-highest mean time spent cooking: 62.3 minutes per day. On the flip side, Hispanic men spend the least time cooking of all demographics at only 19.6 minutes per day. This difference is key because it shows just […]

Insight to Action Newsletter

Beyond Mexico: The Other Countries of Origin For US Hispanics Two-thirds of the U.S. Hispanic population is Mexican, so it’s no surprise that when retailers, packers and foodservice operators think about marketing to Hispanics, they often think of Mexican cuisine first. However, as we covered in our report Time to Tango: Latinos are Pork’s Future, the […]

Insight to Action Newsletter

Three Ways to Draw Hispanic Families Compared to other demographics, Latinos are more likely to do their grocery shopping with others. According to Acosta’s The Why? Behind the Buy U.S. Hispanic Shopper Study, 79% of Hispanic shoppers shop with someone else when making routine grocery trips, compared to 59% of total U.S. shoppers. And while we […]

Authenticity is Everything in Hispanic Cuisine

Authenticity is Everything in Hispanic Cuisine Authenticity holds a very special place in the heart of Hispanic cuisine. Recipes are often passed down from generation to generation, helping Hispanics stay connected to their heritage. In fact, our research found that 63% of Hispanics prefer foods from their culture or country of origin. From pork tamales […]

Appealing to Younger Hispanics at Retail

Appealing to Younger Hispanics at Retail One of the more eye-catching findings from our Time to Tango: Latinos are Pork’s Future report is the influence of young Latinos. They’re embracing technology faster than other consumer groups. According to Nielsen: Meanwhile, Hispanic consumers are younger than any other demographic, with Latinos accounting for one in five of all U.S. […]

In Depth: Ribs

Through our Insight to Action research, we’ve identified pork cuts that warrant deeper analysis. Periodically, we’ll share our findings on these and provide insights and opportunities for each. In Depth: Ribs As we saw in our Hispanic report, Time to Tango: Latinos are Pork’s Future, pork ribs have a special place at the dinner tables of Latino […]

Butchers Play a Key Role in Drawing More Hispanic Shoppers Into the Store

Butchers Play a Key Role in Drawing More Hispanic Shoppers Into the Store The world of retail grocery is one of increased competition – especially from online shopping options. Online food and beverage sales are expected to jump 23% this year as sites like Amazon grab a growing share of the household brands and staples sold in […]

Making the In-Store Experience More Relevant to Hispanic Shoppers

Improving the In-Store Experience for Hispanic Shoppers Hispanic shoppers are incredibly savvy. They expect both value and quality, and they are willing to look long and hard to have their expectations met. In fact, Mintel found that as many as 72% of Hispanics shop at multiple stores in order to find the best value. Mainstream […]

3 Keys to Engaging Latino Consumers

Engaging Latino Consumers: It’s About Accessibility, Authenticity & Health In our new report, Time to Tango: Latinos are Pork’s Future, we explore Hispanic shoppers and their various behaviors, needs and preferences. Three key themes emerged from our research that can help retailers and packers more thoughtfully engage with this demographic: accessibility, authenticity and health. To […]