From Port to Port: International Marketing Committee Departs for Asia

by Craig Morris, Ph.D., Vice President of International Marketing Last week, the Pork Checkoff Board of Directors met in Seattle, Washington. As part of the meeting, we visited the Port of Seattle, which, incidentally, is the third largest gateway port for U.S. pork and pork products. We watched massive ships get loaded with brightly colored […]

Heartland Tour Allows #TeamPork to Shine

by Craig Morris, Ph.D., Vice President of International Marketing I recently joined Gregg Hora, David Newman, Conley Nelson and other agriculture commodity leaders on the 2018 Japan Heartland Tour, orchestrated by the U.S. Meat Export Federation (USMEF). The goal of this trip was to build relationships with key buyers and influencers in the region and […]

Learning Where “The Puck Will Be” with U.S. Exports on an International Mission

By Jan Archer, National Pork Board member “Skate to where the puck will be.” While that quote is often attributed to the great hockey player Wayne Gretzky, Wayne himself credits his Dad with this particular pearl of wisdom. The National Pork Board’s (NPB) International Marketing Committee (IMC) is tasked with helping to figure out where […]

Seven Key Questions to Ask Your Feed Supplier

In the wake of ongoing outbreaks of African swine fever in China, pork industry experts from the National Pork Board, the National Pork Producers Council, the American Association of Swine Veterinarians and the Swine Health Information Center, are collaborating to help U.S. pig farmers safeguard herds from this costly disease. This includes paying particular attention […]

Singapore: An Exciting Market for U.S. Pork

by Clay Eastwood, Manager of International Marketing Monthly Market Highlight Singapore is an increasingly important market for U.S. agricultural exports, and U.S. pork specifically. In 2017, the U.S. pork export market in Singapore increased by almost 20 percent from 2016, reaching $17 million. However, U.S. pork and pork products face strong export competition from Brazil, […]

Sharing Our Responsible Pork Production Story on the 2018 Heartland Tour

by Gregg Hora, Iowa Pork Producers Association President Each year, the U.S. Meat Export Federation (USMEF) leads a group of U.S. beef, pork, corn and soybean producers across Japan to meet with Japanese buyers, explore market opportunities and see U.S. pork promotions in action. I am excited to be a part of the Heartland Tour […]

Food, and Pork, at the Heart of U.S. Meat Export Federation’s Heartland Tour

by Craig Morris, Ph.D., Vice President of International Marketing I read an article recently about why Sichuan food—even the best of the best—doesn’t taste the same outside of the Chinese province. The article was an in-depth look at what makes Sichuan food so unique (spoiler alert, it’s the special peppercorns) and the traditional preparations. Besides […]

Vietnam: An Emerging Market for U.S. Pork

by Clay Eastwood, Manager of International Marketing Vietnam is an important emerging market for United States agricultural exports. In 2017, the U.S. exported over $11 million of fresh/chilled/frozen bone-in hams and shoulders to Vietnam, making it Vietnam’s second largest trading partner for pork products behind China/Hong Kong. Vietnam also imports bellies, prepared/preserved hams, and pork […]

Pork Cooking Message Shared By YouTube Creators

The National Pork Board (NPB) partnered with YouTube’s FameBit to run a summer grilling influencer campaign. Throughout July, 12 well-known YouTube influencers created and posted videos on their channels speaking all about the pork cooking message and grilling pork to the correct endpoint cooking temperature of 145 degrees F. FameBit is a YouTube marketing platform where […]

U.S. Pork Exports: June Trade Update

Recently, China added an additional 25 percent tariff to all U.S. pork products, increasing the total tariff on U.S. pork and pork products to exceed 70 percent. This increase in tariffs has essentially stalled all U.S. pork exports to China. Simultaneously, Mexico increased their tariff on U.S. pork products, which includes U.S. hams, to 20 […]