Google-Powered Pork

Big Data + Digital Marketing = Eating More Pork By Darcy Maulsby and Jason Menke Pop quiz – how many times a day do you check your smartphone? 10 times? 20? 60? The answer might shock you. “The average person in the United States checks it 150 times a day,” said Steve Lerch, an account […]

Leading through Communication

By Kevin Waetke George Bernard Shaw wrote that “the single biggest problem in communication is the illusion that it has taken place.” Today, that has never been more true. People are distracted – by work, by family and, most recently, by their phones. In this mobile, digital world, phones connect us all. In response, the […]

Checkoff Helps Producers Focus on People, Pigs and the Planet

By Carrie Webster Doing what’s best for people, pigs and the planet is a given on the nation’s pig farms. But with continuous improvement always the goal, the Pork Checkoff serves as an ongoing source of the latest certification programs, educational materials, on-farm tools and resources to enable pig farmers to be even more efficient […]

6 Healthy Deli Ham Recipes for Kids

Deli ham recipes are packed with nutrients for your growing kids and pack up nicely, too. Whether you’re packing meals for school, family outings, vacations or otherwise, deli ham recipes are a healthy and easy solution that will please the big kids, little kids and even adults. Deli ham recipes pair with many tasty sides […]

African Swine Fever on the Move

By Mike King Despite its geographical name, African swine fever (ASF), like all pig diseases, doesn’t respect boundaries. This was apparent Aug. 3 when Chinese government officials announced the nation’s first case of ASF in a northeastern province, creating a global sensation in the pig world that could have far-reaching implications. Not the least of […]

From Port to Port: International Marketing Committee Departs for Asia

by Craig Morris, Ph.D., Vice President of International Marketing Last week, the Pork Checkoff Board of Directors met in Seattle, Washington. As part of the meeting, we visited the Port of Seattle, which, incidentally, is the third largest gateway port for U.S. pork and pork products. We watched massive ships get loaded with brightly colored […]

Heartland Tour Allows #TeamPork to Shine

by Craig Morris, Ph.D., Vice President of International Marketing I recently joined Gregg Hora, David Newman, Conley Nelson and other agriculture commodity leaders on the 2018 Japan Heartland Tour, orchestrated by the U.S. Meat Export Federation (USMEF). The goal of this trip was to build relationships with key buyers and influencers in the region and […]

Learning Where “The Puck Will Be” with U.S. Exports on an International Mission

By Jan Archer, National Pork Board member “Skate to where the puck will be.” While that quote is often attributed to the great hockey player Wayne Gretzky, Wayne himself credits his Dad with this particular pearl of wisdom. The National Pork Board’s (NPB) International Marketing Committee (IMC) is tasked with helping to figure out where […]

Seven Key Questions to Ask Your Feed Supplier

In the wake of ongoing outbreaks of African swine fever in China, pork industry experts from the National Pork Board, the National Pork Producers Council, the American Association of Swine Veterinarians and the Swine Health Information Center, are collaborating to help U.S. pig farmers safeguard herds from this costly disease. This includes paying particular attention […]

Singapore: An Exciting Market for U.S. Pork

by Clay Eastwood, Manager of International Marketing Monthly Market Highlight Singapore is an increasingly important market for U.S. agricultural exports, and U.S. pork specifically. In 2017, the U.S. pork export market in Singapore increased by almost 20 percent from 2016, reaching $17 million. However, U.S. pork and pork products face strong export competition from Brazil, […]