By Craig Morris, Vice President of International Marketing I recently attended the Future of Food Tech Summit in Brooklyn, New York. The meeting was geared towards new food companies, many of which are focusing on alternative—plant based or cellular—proteins. Admittedly, for a died-in-the-wool meat guy who grew up in the industry, parts of the meeting […]
Summer means ribs and pork chops on the grill for Hispanics and African Americans
With the summer and related outdoor activities in full swing, one thing is clear: consumers are out grilling pork. Especially Hispanic and African American consumers. A new research study conducted by the National Pork Board shows that Latinos and African Americans enjoy eating ribs and pork chops during grilling season. In fact, the study shows […]
National Pork Board Expanding Pork Markets in the Caribbean
The Caribbean market is a small but rapidly growing export market for U.S. pork. In 2017 alone, the volume of exports to the region increased by 15 percent compared to 2016.
U.S. pork in high demand in Central, Latin America
Central and Latin America represent significant export opportunities for U.S. pork products, something I learned at the recent U.S. Meat Export Federation (USMEF) Latin American Product Showcase.
Heart-Healthy Choices with Pork
The boneless pork sirloin roast, with or without a natural solution, and the pork tenderloin are American Heart Association Heart-Check Certified Food Products.
New Study Finds Lean Red Meat Can Support Heart Health
According to new research published in the American Journal of Clinical Nutrition, following a Mediterranean-style eating pattern that incorporates lean red meat can reduce cardiovascular disease risk factors.
2018 Pork Academy Presentations
Sow Lifetime Productivity by Dr. George Foxcroft, University of Alberta, Canada Listen to Audio A “Fresh” Perspective: Driving Key Cutout Sales by Kiersten Hafer, Clemens Food Group Download PowerPoint | Watch Presentation International Marketing Update by Dr. Craig Morris, National Pork Board and Dr. Dermot Hayes, Iowa State University Download PowerPoint | Watch Presentation Antibiotic […]
NPB International Marketing Works to Close the Gap in Japan
By Rebecca Kirkpatrick, Checkoff International Marketing Intern Japan is the highest value export market for U.S. pork producers, providing an additional $13.40 per hog in 2017. The National Pork Board (NPB), through its strategic partner the U.S. Meat Export Federation (USMEF) have invested heavily in this lucrative market, and have enjoyed a superior relationship there […]
Looking at a Glass Half Full
An intern’s perspective on how the National Pork Board is looking at opportunities to mitigate risks to pigs, people, and the planet
It was nice to “Meat” You at the World Meat Congress
As I traveled to Dallas, Texas for the 22nd Annual World Meat Congress, I didn’t have a keen sense of what to expect. My standard barometer for measuring a successful event is when I can walk away having absorbed three to four new concepts that can be applied to improving how our industry promotes pork […]