U.S. Pork Exports: October Trade Update

The U.S. Mexico Canada Agreement (USMCA) set to replace the North American Free Trade Agreement (NAFTA), was signed by President Donald Trump, Mexican President Enrique Peña Nieto, and Canadian Prime Minister Justin Trudeau while attending the recent G20 Summit in Buenos Aries, Argentina. Though signed, the agreement now awaits approval and ratification by each country. […]

Mexico: U.S. Pork’s Leading Volume Market

by Clay Eastwood, Manager of International Marketing Monthly Market Highlight Amid recent trade tensions with the U.S. and Mexico, the Mexican market remains U.S. pork’s top market by volume through September 2018. In response to the U.S. Section 232 steel and aluminium tariffs, Mexico increased duties on most U.S. pork from zero to 20 percent […]

#HamsAcrossAmerica 2018 Campaign Underway

U.S. pig farmers, the National Pork Board, the National Pork Producers Council and state pork associations kicked off the third annual Hams Across America campaign on November 27, 2018. The program’s goal is to highlight the many diverse product donations the pork industry makes throughout the year. On “Giving Tuesday,” the Iowa Pork Producers Association […]

Meat Benefits Matter to Latinos

by Jose deJesus, Director of Multicultural Marketing When the National Pork Board embarked on this journey to learn as much as possible about pork consumers – Latinos included – through a comprehensive research project, I suspected the data would confirm what we have always known – mainly, that Hispanics’ affinity for pork is unparalleled. It […]

U.S. Pork Exports: September Trade Update

In mid-October, the U.S. Trade Representative announced intent to negotiate bilateral trade agreements with Japan, the European Union, and the United Kingdom, thus creating optimism for agricultural trade. After the October 1st announcement of the United States, Mexico, and Canada (USMCA) trilateral trade agreement, direct impacts for the U.S. pork industry remain to be seen […]

Pork 2040 RFP: Understanding the International Marketplace

China Market Assessment and 20-Year Foresight Analysis of Pork and Processed Pork Product Consumption are the Focus of NPB’s International Marketing Research Initiative The National Pork Board and the U.S. Meat Export Federation (USMEF) are collaborating on a foresight marketing study called Pork 2040. The goal of this study is to investigate changing consumer attitudes […]

Colombia: Continued Growth for U.S. Pork Exports

by Clay Eastwood, Manager of International Marketing Monthly Market Highlight Colombia continues to be at the forefront of rapidly expanding U.S. pork export markets. In 2017, U.S. pork and pork variety meat exports to South America were up 57 percent by volume and 58 percent by value. Specifically, U.S. pork and pork variety meats to […]

Hispanics’ Strong Affinity for Pork in Phoenix

by Jose deJesus, Director of Multicultural Marketing The National Pork Board recently closed out the final rounds of qualitative work in the U.S. by conducting a set of focus groups with Hispanic pork consumers in Phoenix. Late in 2017 and throughout 2018, we conducted qualitative research in key Hispanic markets – Chicago, Dallas, New York, […]

Making Pork Famous

by Jenna Bieri, Social Strategy Manager YouTube Creators engage, educate and entertain in the name of pork Expanding on a larger partnership with Google, the National Pork Board has partnered with YouTube’s FameBit to engage in influencer marketing. FameBit is a YouTube marketing platform where brands such as NPB can easily collaborate with YouTube social […]