Future pork industry leaders were front and center at the third annual Elite Pork Intern Summit in June. The Pork Checkoff and the U.S. Pork Center of Excellence hosted 20 top interns from nine leading pork companies attending. With a focus on A Future in Pork Production, the interns networked with pork industry leaders and gained valuable career-building skills. The group also learned more about key pork industry issues and initiatives, including emerging technologies, pork’s advances in sustainability and African swine fever. Attendees put what they learned into practice by developing their own crisis action plan.
Processed pork accounts for nearly 80% of all foodservice pork sales, with a third of sales being bacon, according to the new biennial Volumetrics Study. The Pork Checkoff commissioned Datassential to study 2017 to 2018 pork sales at 50,000+ restaurants.
Top 5 Pork Cuts
- Bacon – 33%
- Breakfast sausage – 11.9%
- Ham – 9.8%
- Fresh pork cuts including ribs – 8.7%
- Shoulder – 7.2%
Jim Murray, chef and Pork Checkoff channel marketing manager, recently showcased pork to 25 U.S. Navy culinary specialists at the U.S. Naval base in Norfolk, Virgina. The bases serves as the venue for continuing chef education for Navy staff and serve 2,000 meals per day. Murray fabricated four hogs and challenged the team of culinary specialists to create pork menu items from the various cuts. HOOYAH!
Pork producers and others devoted four info-packed hours to learning more about pig survivability by tuning into the Pork Checkoff’s Animal Science Research Webinar Series in August. The four hour-long sessions focused on piglet management, nutrition of health-challenged pigs, the latest piglet research and more. To view the videos, go to pork.org.
$2.7 million ⇑ $9.5 million
The Pork Checkoff’s partnership with Google to reach consumers is yielding big dividends for America’s pork producers. The Checkoff invested $2.7 million in digital marketing support through June, with YouTube advertising alone resulting in an estimated $9.5 million in additional U.S. pork sales. Results include:
- Paid search efforts elevated the Checkoff as an authority to answer consumer pork queries, with nearly 40% of pork.org users coming from paid search ads.
- YouTube advertising, conducted using detailed consumer targeting, generated 40 million views at a cost of only $0.03 per view.
- FameBit by YouTube influencer videos garnered 14.2 million views. The video focused on pork’s nutrition, summer grilling and proper cooking temperature.
Nearly 800 communicators, including 200 ag journalists from 35 countries from around the globe, attended the 2019 Ag Media Summit this summer in Minneapolis. Pork Checkoff Communications staff engaged with media, students and other attendees to let them know about Pork Checkoff programs and initiatives.