Most times, it’s easier to do things together… unless you’re headed in different directions. But you don’t have to look far to see that the spirit of collaboration is alive and well in the pork industry. Powerful partnerships are making far-reaching programs and initiatives funded by your Pork Checkoff investment even more impactful.
Take the threat of African swine fever (ASF). The Pork Checkoff and its partners have long guarded against foreign animal diseases (FADs). This includes conducting drills, producing educational materials, sharing critical on-farm biosecurity information and assisting USDA with introducing the Secure Pork Supply plan. But when China reported that it was ASF-positive last August, everything was turned up a notch… or several.
Today, a strong coalition is laser-focused on gathering intelligence, engaging subject matter experts, assessing risks, conducting research and determining appropriate action to help keep ASF at bay while staying alert for other FADs. The coalition includes the National Pork Board, the National Pork Producers Council, the American Association of Swine Veterinarians, the Swine Health Information Center, USDA and state pork associations.
In another key collaboration, the Pork Checkoff is sharing its deep-dive Insight to Action consumer research with retailers, foodservice operators and other supply-chain partners. The research examines changing consumer trends/needs and identifies opportunities to increase pork sales for both at-home and away-from-home dining.
You can read more about these Checkoff partnerships and others in this issue. Pulling together – in the same direction – we can expect even more creative solutions, continued innovation and new opportunities moving forward.