Agility: Key to Today’s Success

Looking for a new pork chop recipe to try? No problem, just ask your smartphone for ideas. Too busy to grocery shop? Choose what you need online and pick it up on your way home. Or how about subscribing to a meal-kit service that drops everything you need for an impressive pork dinner right at […]

The Benefit of 2020 Vision

People live, shop and eat differently today, with pork producers having to keep pace or be left behind in the “What’s for dinner?” debate in kitchens, supermarkets and restaurants across America. But thanks to three comprehensive consumer research reports released this year, the Pork Checkoff and its channel partners are entering 2020 with a clearer […]

In the House…

Just like any family, there was plenty of laughter and stories being shared when a group of past presidents recently convened at the Des Moines, Iowa, home of the National Pork Board. The annual meeting brought together these leaders from across the country to provide input on the Pork Checkoff strategic visioning plan and to […]

Hit “Restart” Faster

Secure Pork Supply plan to help producers get back to business sooner in the event of an FAD If African swine fever (ASF) or another foreign animal disease (FAD) hits the U.S., you don’t want to be sitting on the sidelines when it comes to the Secure Pork Supply (SPS) plan. Taking proactive steps now […]

Better Together (usually)

Most times, it’s easier to do things together… unless you’re headed in different directions. But you don’t have to look far to see that the spirit of collaboration is alive and well in the pork industry. Powerful partnerships are making far-reaching programs and initiatives funded by your Pork Checkoff investment even more impactful. Take the […]

On the Shoulders of Giants

When Pork Act delegates from across the country convene in Orlando March 6-8 for the National Pork Industry Forum, they will confer and provide valuable direction on the important issues facing pork producers and the industry. This year’s theme is Moving at the Speed of Business, a nod to the Pork Board’s path to reshape […]