Doubling Down on Aggressive Growth of U.S. Pork Exports

Last year, U.S. pork exports set new records in both value and volume of pork marketed to countries around the globe. The Pork Checkoff is doubling down and working with its strategic partners with an eye toward aggressive growth again in 2020.  “China drove last year’s record-breaking pace,” said Norman Bessac, vice president of international marketing […]

Colombia Remains Hot U.S. Market

Trade team builds customer relationships, explores new opportunities Sustainability isn’t just top of mind for consumers in the U.S., it’s also a growing concern for pork consumers around the globe. During a recent trade mission to Colombia, U.S. pig farmers shared their We CareSM sustainability story with key customers and learned more about the valuable […]

Pork 2040 Zeroes in on China’s Growing Protein Needs

Study details ways U.S. pork can help fill China’s immediate protein gap A new report from the National Pork Board digs into the growing protein needs facing China in the short- and long-term, and how U.S. pork can position itself to meet that demand. The report, Pork 2040: China Market Assessment, also looks at the […]