If a picture’s worth a thousand words, the National Pork Board recently stepped up its dialogue with the public about how pigs are raised today with the debut of its new Pork Checkoff Photo Library. The online resource joins other Checkoff tools and programs designed to open the barn doors, both figuratively and literally, to increase transparency and build trust with consumers and other key audiences.
Over 1,100 photos are available at pork.org/photos, with the images housed on Flickr, a popular, free online storage system. The high-resolution photos can be viewed and downloaded in different sizes for use in everything from social media posts to print publications.
Current categories include biosecurity, environment/crops, exports, farms/buildings, feed/feeders/bins, pigs, safety, transport, ventilation and waterers. More categories and photos will be added as needed.
With consumers more interested in how their food is raised, photo requests from media, educators, students, state pork associations, Operation Main Street speakers, producers and others have grown tremendously. Images have been viewed more than 21,000 times since the photo library was launched earlier this summer.
The photos, a labor of love for me and other Checkoff staff members, were taken at farms across the country. From Minnesota to Texas, and from California to North Carolina, we see the same thing as we look through the lens – dedicated pork producers who are committed to doing the right thing on their farms every day for people, pigs and the planet.