Busting 6 Common Myths About Pork

Busting 6 Common Myths About Pork As we discussed in our All About Dining Out report, pork can be a healthful, flavorful and sustainable option with strong value for menus across all dining segments. Still, plenty of operators are hesitant to incorporate more pork on their menus due to misconceptions they may have. In an […]

A Focus on Continuous Improvement

With the celebration of Climate Week, Brett Kaysen from the Pork Checkoff highlights the role of pig farmers with the issues of sustainability and the environment. Kaysen, who is the Pork Checkoff’s assistant vice president of sustainability, says Climate Week is an opportunity to tell the story of pig farming.

African Swine Fever Identified in South Korea

African Swine Fever continues to spread in Southeast Asia. In this edition of Pork Pod, Pork Checkoff director of swine health programs Dr. Patrick Webb highlights the latest developments and the implications for the U.S. swineherd.

Checkoff Remains Vigilant for ASF

Industry collaborates to deal with new norm as China passes one-year mark By Mike King Aug. 6 marked the one-year anniversary of China acknowledging the presence of African swine fever (ASF) in its herds. It’s been anything but business as usual since then, as the U.S. pork industry and other partners have come together to […]

Reconnecting with Publix Supermarkets

Keeping pork promotions top of mind isn’t just for consumers; it’s also for retailers. That’s why the Pork Checkoff has been rebuilding its relationship with Publix supermarkets in the southeastern United States. The Pork Checkoff has been working on promotions featuring pork tenderloin and other pork cuts. “Pork can be a perfect complement for Publix […]

Pork Redefines Convenience in C-Store Food

Making meals easy is evolving in new directions at convenience stores, or C-stores, according to Elaine Otte, manager of national channel marketing and innovation for the Pork Checkoff. The Checkoff conducted a promotion last year with Pennsylvania-based Country Fair, a C-store chain, to promote full and half slabs of fully cooked pork ribs Following its […]

From Disney to Grillville

by Darcy Maulsby Pork is an on-trend source of healthy protein that’s so versatile it can take on multicultural flavors and star in a variety of dishes. So why don’t more foodservice outlets offer more pork options when consumers are clearly hungry for it? The Pork Checkoff’s channel marketing team is helping to bridge this […]

Conversations: Sharing Snapshots of Farm Life

by Taylor Conley, 2019 Pork Checkoff Communications Intern How do the We Care℠ principles connect with consumers? Is pork healthy for my family? How are pigs cared for in your barn? What is pork’s carbon footprint? The Pork Checkoff’s Pig Farmers of Tomorrow use their platform as pork industry spokespeople to answer consumer questions and […]