Defining Our 2020 International Marketing Priorities

The National Pork Board recognizes the important role that international marketing of U.S. pork plays in producer profitability and the ability of the pork industry to grow in the future. Pork exports accounted for 25.7 percent of total 2018 U.S. pork and pork variety meat production. Export value per head averaged $51.37, down 3.9 percent […]

Feed grain cost inflation expected to remain muted into next year

Pork Profit Maximizer – Retail Edition April 29, 2019 Feed cost inflation has been extremely limited in the last three years, helping bolster livestock producer margins and one of the key factors behind the surge in US meat protein production. It is still too early to focus on planting progress despite speculation of excessive moisture […]

Weekly Export Numbers Indicate Slowdown in Shipments to Other Markets

Pork Profit Maximizer – Food Service Edition April 29, 2019 After the fireworks in the previous two reports the latest USDA weekly pork export update was much more muted. Bullish traders are constantly looking for more information that US pork supplies will tighten up due to strong exports. This latest update did not contain that. While […]

Pork Checkoff to Test Crisis Alert Text System

The Pork Checkoff is planning a test of its crisis alert text system this week. To deal with a pork industry emergency, this system is in place to provide information to the swine industry. Pork Checkoff Assistant Communications Vice President Cindy Cunningham outlines the alert system in this edition of PorkPod.

Giving Ham Year-Round Relevance

Moving Ham Beyond the Holidays Easter is just a few days away, and ham will be on the menu at many family gatherings. Year after year, purchases of whole muscle ham spike around this holiday, and while interest returns during Thanksgiving and Christmas, ham suffers from a serious case of seasonality. Source: Nielsen AOD, 52 […]

New Brief Examines Pork’s Appeal with Younger Consumers

Can Pork Appeal to Younger Generations? As Gen Z enters adulthood and Millennials gain more buying power, get married and become parents, these generations are becoming increasingly important for the food industry. In fact, Millennials are now the largest living generation in the country, according to a 2017 Pew research study. While these generations and their […]