Hams Across America: 2 Million Servings Strong

More than a half a million pounds of pork comprising of nearly 2.2 million services were distributed in the Hams Across America campaign. National Pork Board public relations director Claire Masker reviews this successful effort in this edition of Pork Pod.

What Aren’t You Telling Consumers?

What Aren’t You Telling Consumers? Consumers are becoming increasingly concerned about what’s in the food they eat, and especially what isn’t. Nielsen reports that consumers’ awareness of several key fresh meat claims has jumped 9 to 11 points in just two years. To that end, food labels have become much more important to the consumer as they […]

Canada: A Top Market for U.S. Pork

Monthly Market Highlight Canada has historically been one of the top destinations for U.S. pork. In 2017, U.S. pork export value reached $792.4 million (down 1 percent) and was the fourth largest volume market at over 459 million pounds (up 1 percent) compared to 2016. As of 2017, the U.S. held nearly 85 percent market […]

Clearing the Health Perception Hurdle

Clearing the Health Perception Hurdle Here’s a fact that all of us in the pork industry need to stand up and take note of: An omnibus study conducted by Nielsen revealed that the majority of consumers (55 percent) say protein is important in their food choices, yet 63 percent of consumers do not believe pork […]

December 2018 Checkoff Report

Click the links below to download the December 2018 Checkoff Report Monthly Statistics Report 12/31/2018 Checkoff Distribution Report 12/31/2018      

Annual Checkoff Reports – 2018

Click the links below to download the 2018 Annual Checkoff Reports Annual Statistics Report – 2018 Annual Checkoff Distribution Report – 2018

More Packing Capacity and Fewer Hogs Bolster Prices and Pressure Margins

Pork Profit Maximizer – Retail Edition February 4, 2019 It is important to understand the myriad ways in which hogs are priced and delivered these days. Gone are the days when all you had to do was look at the IA/MN lean base price and have a pretty good idea where hogs were trading at. […]