McDonald’s Uses Bacon to Drive Traffic

National Pork Board Vice President of Domestic Marketing Jarrod Sutton outlines a new promotion in which McDonald’s is giving away bacon. McDonald’s Bacon Hour kicks off the launch of the Big Mac Bacon and the Quarter Pounder Cheese with Bacon and Cheesy Bacon Fries. Find out more about how McDonald’s is promoting America’s Favorite Food.

How Do We Drive On-Hand Demand?

How Do We Drive On-Hand Demand? The insights uncovered in the Dinner at Home in America report identified a number of areas where the pork industry can take action to improve sales and better meet consumer demands. Let’s not lose sight of the many bright spots the report identified, though, including this: Looking at receipt-capture data, consumers who […]

Partnering with Social Media Influencers

The National Pork Board is partnering with YouTube creator Binging with Babish to connect with consumers. Binging with Babish is a social media influencer with 3.6 million subscribers on YouTube. Pork Checkoff social media manager Jenna Bieri offers details on this relationship. That includes a Pork Checkoff-sponsored video being featured at the YouTube Cocktail Party […]

What’s the recipe for success at dinner?

Welcome to the Insight to Action newsletter! Each week, we’ll provide fresh cuts of our Insight to Action data, cutting-edge ideas for innovation and new content exploring how you can grow your pork business. If you have any questions about Insight to Action, ideas for future exploration areas or would like to speak with the […]

2019-2020 Pork Industry Scholarships Now Open for Application

The Pork Checkoff sponsors a scholarship program available to college students who are current juniors or seniors planning to pursue a career field related to swine production. Those planning to attend veterinary or graduate school and major in a discipline with an emphasis on swine are also encouraged to apply for scholarships. “The pork industry […]

New National Swine Disease Council Launched

The U.S. pork industry is working together to reduce the risk of foreign animal disease. National Pork Board vice president of science and technology Dr. David Pyburn outlines the new National Swine Disease Council in this edition of Pork Pod.

We Care Task Force

For decades, the U.S. pork industry has recognized the importance of responsible production practices. That’s especially important in a changing marketplace. During 2018, the Pork Checkoff created a We Care task force to build on that success. National Pork Board Assistant Vice President of Sustainability Brett Kaysen is featured in this edition of Pork Pod […]

Dinner at Home in America

The Pork Checkoff has funded a comprehensive study on how American consumers eat at home. More than 10,000 people were surveyed. National Pork Board vice president of domestic marketing Jarrod Sutton outlines this project in this edition of Pork Pod. Sutton also explains how this information is being disseminated to maximize the effectiveness of this […]