Mexico: U.S. Pork’s Leading Volume Market

by Clay Eastwood, Manager of International Marketing Monthly Market Highlight Amid recent trade tensions with the U.S. and Mexico, the Mexican market remains U.S. pork’s top market by volume through September 2018. In response to the U.S. Section 232 steel and aluminium tariffs, Mexico increased duties on most U.S. pork from zero to 20 percent […]

#HamsAcrossAmerica 2018 Campaign Underway

U.S. pig farmers, the National Pork Board, the National Pork Producers Council and state pork associations kicked off the third annual Hams Across America campaign on November 27, 2018. The program’s goal is to highlight the many diverse product donations the pork industry makes throughout the year. On “Giving Tuesday,” the Iowa Pork Producers Association […]

Pork Checkoff Invests in Digital Marketing

The Pork Checkoff is focused on emerging technologies, including the use of digital marketing. National Pork Board CEO Bill Even outlines the efforts with artificial intelligence and its impact on the Pork Checkoff.