Meat Benefits Matter to Latinos

by Jose deJesus, Director of Multicultural Marketing When the National Pork Board embarked on this journey to learn as much as possible about pork consumers – Latinos included – through a comprehensive research project, I suspected the data would confirm what we have always known – mainly, that Hispanics’ affinity for pork is unparalleled. It […]

Total inventory of beef, pork, chicken and turkey in cold storage at the end of October was 2.474 billion pounds, 1.4% higher than a year ago

Pork Profit Maximizer – Retail Edition Inventories declined 5.6% compared to the previous month compared to an average drawdown of about 3.6% in the last five years. High prices for some products, especially beef and pork, appear to have encouraged users to draw down inventories rather than continue to pay inflated prices in the spot market. […]

U.S. Pork Exports: September Trade Update

In mid-October, the U.S. Trade Representative announced intent to negotiate bilateral trade agreements with Japan, the European Union, and the United Kingdom, thus creating optimism for agricultural trade. After the October 1st announcement of the United States, Mexico, and Canada (USMCA) trilateral trade agreement, direct impacts for the U.S. pork industry remain to be seen […]

In the Age of FAD, Premises ID is Vital

Pork Checkoff Director of Swine Health Programs Patrick Webb offers insight into the threat of foreign animal disease and the infrastructure in place to deal with these challenges. Premises Identification is one very important element.

Pork 2040 RFP: Understanding the International Marketplace

China Market Assessment and 20-Year Foresight Analysis of Pork and Processed Pork Product Consumption are the Focus of NPB’s International Marketing Research Initiative The National Pork Board and the U.S. Meat Export Federation (USMEF) are collaborating on a foresight marketing study called Pork 2040. The goal of this study is to investigate changing consumer attitudes […]