Food, and Pork, at the Heart of U.S. Meat Export Federation’s Heartland Tour

by Craig Morris, Ph.D., Vice President of International Marketing I read an article recently about why Sichuan food—even the best of the best—doesn’t taste the same outside of the Chinese province. The article was an in-depth look at what makes Sichuan food so unique (spoiler alert, it’s the special peppercorns) and the traditional preparations. Besides […]

Vietnam: An Emerging Market for U.S. Pork

by Clay Eastwood, Manager of International Marketing Vietnam is an important emerging market for United States agricultural exports. In 2017, the U.S. exported over $11 million of fresh/chilled/frozen bone-in hams and shoulders to Vietnam, making it Vietnam’s second largest trading partner for pork products behind China/Hong Kong. Vietnam also imports bellies, prepared/preserved hams, and pork […]

Preparing for Foreign Animal Disease

With the confirmation of African Swine Fever in China, there is heightened awareness about the risk of foreign animal disease. National Pork Board director of swine health programs Patrick Webb is featured in this edition of Pork Pod. Webb outlines the risk of FAD and the resources available from the Pork Checkoff.

Pork Cooking Message Shared By YouTube Creators

The National Pork Board (NPB) partnered with YouTube’s FameBit to run a summer grilling influencer campaign. Throughout July, 12 well-known YouTube influencers created and posted videos on their channels speaking all about the pork cooking message and grilling pork to the correct endpoint cooking temperature of 145 degrees F. FameBit is a YouTube marketing platform where […]

U.S. Pork Exports: June Trade Update

Recently, China added an additional 25 percent tariff to all U.S. pork products, increasing the total tariff on U.S. pork and pork products to exceed 70 percent. This increase in tariffs has essentially stalled all U.S. pork exports to China. Simultaneously, Mexico increased their tariff on U.S. pork products, which includes U.S. hams, to 20 […]

Pork Checkoff Collaborates with Subway

Pork Checkoff Vice President of Domestic Marketing Jarrod Sutton outlines the latest efforts with Subway. New pork sandwiches are being featured for a limited time. Sutton also emphasizes the importance of bacon to the foodservice sector.