The National Pork Board hosted a news conference for media from throughout the U.S. and Canada at World Pork Expo. In Part II of a two-part edition of Pork Pod, we hear the second half of that news briefing. CEO Bill Even, VP of Domestic Marketing Jarrod Sutton and VP of International Marketing Craig Morris offer insights into market trends and Pork Checkoff initiatives.
During the World Pork Expo, the National Pork Board hosted a media conference and offered details on new Pork Checkoff initiatives. This is the first portion of that news conference. The Secure Pork Supply is one of the topics highlighted.
As I traveled to Dallas, Texas for the 22nd Annual World Meat Congress, I didn’t have a keen sense of what to expect. My standard barometer for measuring a successful event is when I can walk away having absorbed three to four new concepts that can be applied to improving how our industry promotes pork […]
Pork Profit Maximizer – Retail Edition Highlights Pork disappearance was higher than a year ago in April, in part because of the calendar discrepancy but also because producers had to push more pork through domestic channels. Per capita pork disappearance in April, on a carcass wt. basis calculates to 5.04 pounds per person, 5.8% higher […]
Pork Profit Maximizer – Food Service Edition Highlights April red meat exports were excellent. The early Easter may have helped, adding more work days to the month compared to a holiday-shortened month last year. Lower hog and cattle prices also provided an assist, sometimes offering foreign buyers an opportunity to cover needs at lower prices. […]
By Mike Skahill, Vice President of Government Affairs for Smithfield Foods U.S. pig farmers are part of a unique business that knows few boundaries, geographic and otherwise. At the recent World Meat Congress in Dallas, Texas, that message was loud and clear. It is simply an awesome opportunity to attend such an event that showcases […]
Head down any gravel road in hog country, and you’ll find producers that put words into actions when it comes to the pork industry’s We Care initiative.
As we prepare to enter the third decade of the 21st Century, it might be good to stop to reflect on how much agriculture has changed in our lifetime. I think back to the 1970s growing up on our family’s farm at Humboldt, South Dakota, where my father Neal and my uncle Loren raised corn, soybeans, cattle, pigs, hay and oats.
Doing what’s best for people, pigs and the planet has been second nature for pig farmers for decades. To demonstrate their commitment to ethical pork production, 10 years ago producers debuted the We Care initiative and pledged support to its six principles.